Employer Branding & Culture Architect

Aqua Elektronik; Jakarta Pusat; On-site; IDR 133,920,000 - 200,880,000; Full time

Job summary

Aqua Elektronik in Jakarta is seeking an Employer Branding Specialist to drive strategy, elevate EVP, and coordinate campaigns across digital and offline channels. You will develop annual activity plans, create content with marketing, and partner with recruiting to align branding with talent needs.

Role requires 1–3 years in branding/digital marketing and strong English communication. You will work closely with internal teams to showcase culture, engagement, and growth opportunities.

Qualifications

• Bachelor's degree or equivalent in Communication, Marketing, Management, or a related field.
• Minimum 1–3 years of experience in employer branding, digital marketing, social media management, communications, content creation, or a related field.
• Able to communicate effectively in English.
• Good understanding of employer branding strategies and Employer Value Proposition (EVP).
• Knowledge of social media platforms, digital marketing and content distribution. Understanding of organizational culture, employee engagement, and talent attraction.
• Proficiency in design and content creation tools, including Canva, Adobe applications, and photo/video editing software.
• Knowledge of event planning, campaign coordination, and project management.
• Proficiency in Microsoft Office or equivalent tools for reporting, presentation, planning and preparing analytical reports.

Responsibilities

• Develop and implement employer branding strategies aligned with the company's business objectives and HR priorities.
• Strengthen the company's EVP by highlighting its culture, values, employee experience, and career development opportunities.
• Conduct market research and competitor benchmarking to identify employer branding opportunities and industry best practices.
• Plan and execute employer branding campaigns across digital and offline channels.
• Develop an annual employer branding activity plan, content calendar, and campaign schedule.
• Manage employer branding content across social media, career websites, recruitment platforms, and other relevant channels.
• Create engaging content, including employee testimonials, success stories and career-related materials.
• Collaborate with Marketing to ensure consistent brand messaging, creative direction, and communication standards.
• Coordinate with Talent Acquisition to align employer branding initiatives with recruitment needs and target talent segments.
• Engage employees and internal stakeholders to collect authentic stories and promote employee advocacy.
• Plan and coordinate employer branding events, career fairs, campus activities, and other talent attraction initiatives as required.
• Support internal communication initiatives that promote company culture, employee engagement, and organizational values.
• Develop creative concepts and visual materials using relevant design and content creation tools.
• Maintain consistent employer branding messages and visual identity across all communication channels.
• Monitor social media performance, campaign reach, engagement, and audience responses.
• Analyze employer branding program effectiveness and prepare periodic performance reports.
• Gather feedback from candidates, employees, and relevant stakeholders to identify improvement opportunities.
• Build and maintain positive relationships with employees, universities, communities, vendors, and other external partners as needed.
• Ensure employer branding activities and published content comply with company policies, brand guidelines, and applicable communication standards.
• Perform other related duties and continuous improvement initiatives as assigned by the supervisor.

Job description

Aqua Elektronik in Jakarta is seeking an Employer Branding Specialist to drive strategy, elevate EVP, and coordinate campaigns across digital and offline channels. You will develop annual activity plans, create content with marketing, and partner with recruiting to align branding with talent needs.

Role requires 1–3 years in branding/digital marketing and strong English communication. You will work closely with internal teams to showcase culture, engagement, and growth opportunities.