E-commerce Manager

UniTAG; Kota Malang ꦠꦸꦛꦩꦭꦁ; On-site; IDR 350,000,000 - 600,000,000; Full time

Job summary

UniTAG in Malang, East Java, seeks an experienced E-commerce Lead to plan and manage multi-channel sales strategies across online stores and live streaming. You will drive GMV growth by optimizing product strategies, campaigns, and partnerships.

The role requires a data-driven mindset, deep familiarity with Shopee, Tokopedia, Lazada, TikTok Shop, and strong cross‑functional collaboration with Product, Marketing, and Operations. Malang-based position with potential for regional growth.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• At least 4 years in e-commerce with 2+ years in a managerial role.
• Experience with consumer electronics or premium lifestyle products is preferred.
• Hands-on with Shopee/TikTok Shop/Tokopedia/Lazada backend platforms.
• Proficient in Paid Ads and measuring campaign performance.
• Strong data-driven approach to e-commerce metrics.
• Willing to relocate/place in Malang, East Java.

Responsibilities

• Plan and manage cross-channel e-commerce strategies to meet GMV targets.
• Monitor GMV, CTR, and CR; identify growth opportunities.
• Optimize ad budget to maximize ROAS.
• Create annual/monthly promotional calendars (bundles, vouchers).
• Lead e-commerce team, affiliates, live hosts, and customer service.
• Collaborate with Product, Marketing, Operations on campaigns and inventory.
• Prepare regular performance reports for online stores.

Skills

E-commerce leadership

Team leadership

Data analytics

Paid ads management

Cross-functional collab

Education

Bachelor's degree

Tools

Shopee backend

TikTok Shop backend

Tokopedia backend

Lazada backend

Shopee Ads

TopAds

TikTok Ads

Job description

• Plan and manage sales strategies across all e-commerce channels and live streaming to achieve agreed GMV/revenue targets.
• Monitor and analyze key e-commerce metrics (GMV, CTR, Conversion Rate, etc.) to identify growth opportunities and bottlenecks.
• Control and optimize ad budget allocation to maximize ROAS.
• Establish annual and monthly promotional calendar strategies (bundling, flash sales, vouchers) to ensure budget efficiency and target achievement.
• Oversee the performance of the e-commerce team, affiliate marketers, live stream hosts, webstore staff, and customer service.
• Collaborate with Product, Marketing, and Operations teams to align product strategies, campaigns, and inventory management.
• Analyze market data, sales trends, and competitor activities, and prepare regular performance reports for online stores.

Job Requirements:

• Minimum Bachelor’s degree (D4/S1) in Marketing, Business Management, or a related field.
• Minimum 4 years of experience in E-Commerce, with at least 2 years in a managerial role.
• Experience in consumer electronics, mobile accessories, gadgets, or premium lifestyle products is highly preferred.
• Deep understanding and hands‑on experience with the back‑end platforms of Shopee, TikTok Shop, Tokopedia, and Lazada.
• Proficient in managing Paid Ads (Shopee Ads, TopAds, TikTok Ads) and evaluating digital campaign performance.
• Strong analytical skills with a data‑driven approach to e-commerce funnel metrics.
• Proven track record in successfully scaling up e-commerce revenue.
• Strong passion for and interest in the latest gadget and technology trends.
• Willing to be placed in Malang, East Java.