Director, Consumer Marketing — Bilingual Chinese

Pt Nanyang Bridge Media; Jawa Barat; On-site; IDR 300,000,000 - 600,000,000; Full time

Job summary

Mastercard seeks a Director of Consumer Marketing to lead Indonesia's consumer marketing and media strategy, driving brand preference and usage across SEA markets. The role focuses on digital marketing innovation, social content, and multi-channel targeting using demographic and behavioral insights.

The incumbent will optimize digital campaigns, leverage sponsorship assets, and develop B2B2C practices to strengthen market position.

Qualifications

• Lead digital marketing innovation and execution across Indonesia.
• Develop multi-channel targeting based on consumer insights.
• Manage social media content and publishing calendar.

Responsibilities

• Lead Indonesia Consumer Marketing and Media channel strategies.
• Leverage Mastercard sponsorship assets to drive brand preference.

Skills

Digital marketing

Social media

Multi-channel strategy

Audience segmentation

Sponsorship assets

Job description

Mastercard seeks a Director of Consumer Marketing to lead Indonesia's consumer marketing and media strategy, driving brand preference and usage across SEA markets. The role focuses on digital marketing innovation, social content, and multi-channel targeting using demographic and behavioral insights.

The incumbent will optimize digital campaigns, leverage sponsorship assets, and develop B2B2C practices to strengthen market position.