Digital Marketing Manager

Tokenminds; Tangerang; Híbrido; IDR 279.000.000 - 558.000.000; Jornada completa

Descripción de la vacante

TokenMinds is seeking a hands-on Digital Marketing Manager to plan, run, and measure campaigns for our Web3 clients and our own brand. This fully remote role is based in Indonesia and requires a data-driven marketer familiar with how Web3 audiences discover, trust, and join projects.

You will own end-to-end marketing across paid, SEO/content, social, email, and influencer initiatives, collaborating with sales, design, and development teams.

Formación

• Proven experience in digital marketing, ideally in crypto/Web3 space.
• Hands-on experience running performance and paid campaigns with clear, measurable results.
• Strong knowledge of SEO and content marketing, including keyword research and on-page optimization.
• Experience managing social media and online communities (X, Telegram, Discord).
• Experience planning and running KOL and influencer campaigns.
• Experience with email marketing tools and campaigns.
• Strong analytical skills, comfortable with analytics tools, tracking setups, KPIs, and reporting.
• Experience managing budgets and a tool stack.
• Good understanding of the crypto market, token launches, and Web3 audiences.

Responsabilidades

• Plan and run digital marketing for TokenMinds itself, building brand awareness and generating qualified leads.
• Plan and execute digital marketing campaigns for client token launches, token sales, and Web3 products.
• Run performance and paid campaigns across crypto-friendly ad networks, search, and social platforms.
• Own SEO and content: keyword research, on-page optimization, blog articles, landing pages, and calendars.
• Manage social media on X and LinkedIn, and grow Telegram/Discord communities with managers.
• Plan and manage KOL/influencer campaigns: sourcing, vetting, briefing, negotiating, scheduling, tracking.
• Build and run email marketing, including newsletters, lead nurturing, and launch announcements.
• Set up tracking, analytics, attribution, and report KPIs such as traffic, leads, CAC, conversions.
• Turn data into insights and recommendations, and keep testing and optimizing.
• Manage the marketing tool stack and budgets for TokenMinds and client campaigns.
• Brief and coordinate designers, copywriters, video editors, and freelancers.
• Stay updated on Web3 marketing trends and new channels.

Conocimientos

Digital marketing

Performance campaigns

SEO & content marketing

Social media management

Email marketing

Analytics & KPIs

Campaign planning

KOL/influencer campaigns

Budget management

Remote work

Herramientas

SEO tools

Email marketing tools

Analytics tools

Descripción del empleo

TokenMinds helps established businesses raise capital through a token offering, without giving up equity.

If you run a real company with real revenue, you already have the asset crypto investors are looking for: credibility. What you are missing is everything between the idea and a credible launch. Tokenomics (how your token is allocated, priced and released), audit, whitepaper, investor network and a qualified crypto audience. We handle that end to end.

We become your Web3 department. Not a vendor selling hours, but a senior team that designs the best-fitting solution for your business and executes it: from token structure and compliance to investor and media outreach, public token sale and exchange listing.

We have been doing this since the 2017 ICO boom. Nearly a decade of market cycles, 200+ companies supported worldwide, from microcaps and family-owned businesses to regulated enterprises and financial institutions. That track record is the judgment you are buying.

Based in Singapore, working across APAC, the U.S. and Europe.

Role Overview

TokenMinds is looking for a hands-on Digital Marketing Manager to plan, run, and measure the digital marketing that grows TokenMinds and our clients' Web3 projects.

This is a fully remote role, based in Indonesia.

This is not a role for someone who only posts content or boosts ads. We need a data-driven, crypto-native marketer who understands how Web3 audiences discover, trust, and join projects, and who can turn that understanding into campaigns that deliver measurable results.

This person will own digital marketing across two fronts: TokenMinds' own brand and lead generation, and marketing campaigns for our clients' token launches and Web3 products. They will work across paid and performance campaigns, SEO and content, social media and community on X, Telegram, and Discord, KOL and influencer campaigns, and email, and work closely with our sales, token launch, design, and development teams.

At TokenMinds, this role is ultimately accountable for one thing: turning digital marketing into measurable growth for TokenMinds and our clients.

Key Responsibilities

• Plan and run digital marketing for TokenMinds itself, building brand awareness and generating qualified leads for our services.
• Plan and execute digital marketing campaigns for client token launches, token sales, and Web3 products, aligned with each launch timeline.
• Run performance and paid campaigns across crypto-friendly ad networks, search, and social platforms, from targeting and creative to bidding and optimization.
• Own SEO and content: keyword research, on-page optimization, blog articles, landing pages, and content calendars that bring in organic traffic.
• Manage social media channels on X and LinkedIn, and grow and moderate communities on Telegram and Discord together with community managers.
• Plan and manage KOL and influencer campaigns: sourcing, vetting, briefing, negotiating, scheduling, and tracking results.
• Build and run email marketing, including newsletters, lead nurturing flows, and launch announcements.
• Set up tracking, analytics, and attribution, and report on KPIs such as traffic, leads, cost per acquisition, conversion rates, community growth, and engagement.
• Turn campaign data into clear insights and recommendations, and keep testing and improving what works.
• Manage the marketing tool stack, including analytics, ad platforms, SEO tools, scheduling, email, and community bots.
• Plan, allocate, and track marketing budgets for TokenMinds and client campaigns, and make sure spend delivers results.
• Brief and coordinate designers, copywriters, video editors, and freelancers to produce campaign assets on time.
• Keep up with Web3 marketing trends, platform policies, and new channels, and bring fresh ideas to the team.

What This Person Will Be Accountable For

• Growing TokenMinds' brand visibility and generating a steady flow of qualified leads from digital channels.
• Delivering client marketing campaigns that support successful token launches and product growth.
• Hitting agreed KPIs for traffic, leads, conversions, community growth, and engagement.
• Spending marketing budgets efficiently, with clear tracking of cost and return.
• Running KOL and influencer campaigns with vetted partners and measurable outcomes.
• Keeping campaign plans, content calendars, budgets, and performance reports organized and visible.
• Making sure tracking and analytics are set up correctly so results can be trusted.
• Representing TokenMinds' brand consistently and professionally across all digital channels.

What Success Looks Like

• TokenMinds receives more qualified inbound leads from SEO, content, paid campaigns, and social media.
• Client launches have strong, well-timed marketing that builds real community interest before and after TGE.
• Communities on X, Telegram, and Discord grow with engaged, genuine members rather than empty numbers.
• KOL and influencer campaigns are chosen on data and deliver measurable reach and conversions.
• Clients and the team receive clear, regular reports that show what is working and what to change.
• Marketing budgets deliver a better return over time because of continuous testing and optimization.
• TokenMinds' website and content rank for the Web3 and token launch topics that matter to our clients.
• The marketing workflow is organized, repeatable, and easy for the rest of the team to follow.

Requirements

• Proven experience in digital marketing, ideally at an agency or in the crypto or Web3 space.
• Hands-on experience running performance and paid campaigns with clear, measurable results.
• Strong knowledge of SEO and content marketing, including keyword research and on-page optimization.
• Experience managing social media and online communities, including X, Telegram, and Discord.
• Experience planning and running KOL and influencer campaigns.
• Experience with email marketing tools and campaigns.
• Strong analytical skills, comfortable with analytics tools, tracking setups, KPIs, and performance reporting.
• Experience managing marketing budgets and a tool stack.
• Good understanding of the crypto market, token launches, and what Web3 audiences expect.
• Self-managed: proactive, organized, and able to work independently without needing constant supervision.
• Strong written and spoken English.
• Based in Indonesia and comfortable working fully remote.

Nice to Have

• Experience marketing token launches, IDOs, ICOs, or exchange listings.
• Existing network of crypto KOLs, influencers, media outlets, or community managers.
• Experience with crypto ad networks and Web3-specific analytics or on-chain data tools.
• Experience with marketing automation, CRM tools, or growth experiments.
• Basic design, copywriting, or video editing skills for quick campaign assets.
• Knowledge of AI tools for content, research, and marketing automation.
• Additional languages, such as Bahasa Indonesia, that support regional campaigns.

Ideal Candidate Profile

You are a data-driven digital marketer who understands Web3 and knows how to grow real audiences, not just vanity numbers.

You are comfortable switching between channels: running a paid campaign in the morning, reviewing SEO content at noon, and briefing KOLs for a client launch in the afternoon. You know which channel fits which goal.

You measure everything. You set clear KPIs, track results honestly, and use data to decide where the next dollar of budget should go.

You understand crypto communities. You know what builds trust on X, Telegram, and Discord, and what gets ignored or causes backlash.

Most importantly, you take ownership of growth. You are self-managed, organized, creative, and confident in helping TokenMinds and our clients turn digital marketing into real results.