Remote Digital Marketing Lead for Web3 & Token Launches

Tokenminds; Jakarta Pusat; Remote; IDR 200,000,000 - 350,000,000; Full time

Job summary

TokenMinds is seeking a hands-on Digital Marketing Manager to plan, run, and measure digital marketing for TokenMinds and client Web3 projects. This is a fully remote role based in Indonesia, with ownership of brand marketing, lead generation, and client campaigns across paid, SEO, content, social, email, and influencer channels.

You will work with sales, token launch, design, and development teams to drive growth, measurement, and optimization while managing budgets and a modern tool stack.

Qualifications

• Hands-on digital marketing experience, ideally in crypto/Web3.
• Experience running performance and paid campaigns with measurable results.
• Strong knowledge of SEO and content marketing, incl. keyword research and on-page optimization.
• Experience managing social media and online communities (X, Telegram, Discord).
• Experience planning and executing KOL/influencer campaigns.
• Experience with email marketing tools and campaigns.
• Strong analytical skills with tracking setups, KPIs and reporting.
• Experience managing marketing budgets and a tool stack.
• Good understanding of crypto markets, token launches and Web3 audiences.
• Self-managed, proactive and able to work independently.

Responsibilities

• Plan and run digital marketing for TokenMinds and client projects to build brand awareness and generate qualified leads.
• Plan and execute campaigns for client token launches, token sales, and Web3 products aligned with launch timelines.
• Run performance and paid campaigns across crypto networks, search and social platforms with optimization.
• Own SEO and content: keyword research, on-page optimization, blogs, landing pages, content calendars.
• Manage social media channels on X and LinkedIn; grow Telegram and Discord communities.
• Plan and manage KOL/influencer campaigns: sourcing, briefing, negotiating, scheduling and tracking.
• Build and run email marketing, newsletters, lead nurturing flows and launch announcements.
• Set up tracking, analytics and attribution; report on KPIs like traffic, leads, CAC, conversions.
• Turn data into insights and continually test and improve what works.
• Manage marketing tool stack: analytics, ad platforms, SEO tools, scheduling, email and bots.

Skills

Digital marketing

Campaign management

SEO & content

Analytics & tracking

Social media management

Education

Marketing degree

Tools

Email marketing tools

Analytics tools

SEO tools

Job description

TokenMinds is seeking a hands-on Digital Marketing Manager to plan, run, and measure digital marketing for TokenMinds and client Web3 projects. This is a fully remote role based in Indonesia, with ownership of brand marketing, lead generation, and client campaigns across paid, SEO, content, social, email, and influencer channels.

You will work with sales, token launch, design, and development teams to drive growth, measurement, and optimization while managing budgets and a modern tool stack.