Digital Marketing Manager

Progress Group; Jakarta Utara; On-site; IDR 167,400,000 - 334,800,000; Full time

Job summary

Progress Group in Jakarta seeks a Marketing Manager to design performance marketing strategies for the property sector and oversee daily Telesales Officer operations. You will build a fast lead distribution flow from digital campaigns to the Telesales team and ensure timely handoffs to the In-house Sales/Agent team for site visits.

Ideal candidates have 2–4 years of digital marketing leadership in real estate, expertise across Meta Ads, Google Ads, and TikTok Ads, and mastery of Real Estate CRM

Job description

Design performance marketing strategies (Meta Ads, Google Search/Display, TikTok Ads) specifically for the property sector to generate high-quality, high-intent leads. Allocate advertising budgets efficiently to reduce Cost per Lead (CPL) and Cost per Qualified Lead (CPQL) according to property unit marketing targets. Oversee daily Telesales Officer operations, including call quotas, follow-up timing, and interaction quality when contacting potential buyers. Build a fast lead distribution flow from digital campaigns to the Telesales team, then channel potential lead data to the In-house Sales/Agent team for site visit scheduling. Integrate digital channels with CRM platforms (Salesforce, HubSpot, or internal CRM) to track lead history through closing achievement.

Key responsibilities

Design performance marketing strategies (Meta Ads, Google Search/Display, TikTok Ads) for the property sector to generate high-quality leads

Allocate advertising budgets efficiently to reduce Cost per Lead (CPL) and Cost per Qualified Lead (CPQL)

Oversee daily Telesales Officer operations including call quotas, follow-up timing, and interaction quality

Develop product comparison scripts, objection handling (mortgage/price objections), and property unit product knowledge for the Telesales team

Build fast lead distribution flow from digital campaigns to Telesales team and then to In-house Sales/Agent team for site visits

Integrate digital channels with CRM platforms (Salesforce, HubSpot, or internal CRM) to track lead history to closing

About you

Minimum S1 degree in Communication, Marketing, Management, or related field

Minimum 2-4 years of experience in Digital Marketing at Manager level in property/real estate industry (landed house developers, commercial)

Experience leading Telesales/Inside Sales teams in property

Proficient in managing large-scale advertising via Meta Ads Manager, Google Ads, and TikTok Ads for property category

Mastery of Real Estate CRM operations and Lead Management System (LMS)

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