Digital Content & Growth Marketing Specialist

sunlife; Jakarta Selatan; On-site; IDR 360,000,000 - 600,000,000; Full time

Job summary

Sun Life Indonesia is seeking a Content & Digital Marketing Specialist to drive digital content, social media growth, website management, and campaign execution, strengthening the brand and customer engagement. You will collaborate with regional teams, agencies, and internal stakeholders to deliver impactful initiatives and data-driven insights.

Key capabilities include content creation and planning, social media strategy, SEO basics, analytics, and budget tracking, with fluent English and

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• Minimum 5 years of digital marketing, media, or content experience.
• Experience with digital platforms, CMS, and analytics tools.
• Strong Excel and PowerPoint skills.
• Agency and cross-functional team experience preferred.

Responsibilities

• Manage content development and creative execution across social media and digital channels.
• Maintain and update website content, pages, and digital assets.
• Support media campaign planning, execution, and monitoring.
• Analyze campaign, website, and social performance; provide insights.
• Track marketing budgets, invoices and media spending.
• Coordinate with regional and local stakeholders for approvals.
• Manage relationships with agencies, vendors, publishers, platform partners.

Skills

Content creation

Social media strategy

Creative briefing

Website management

SEO basics

Campaign execution

Marketing analytics

Budget tracking

Stakeholder management

Presentation skills

Bilingual English/Indonesian

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

CMS platforms

Analytics tools

Excel

PowerPoint

Job description

Sun Life Indonesia is seeking a Content & Digital Marketing Specialist to drive digital content, social media growth, website management, and campaign execution, strengthening the brand and customer engagement. You will collaborate with regional teams, agencies, and internal stakeholders to deliver impactful initiatives and data-driven insights.

Key capabilities include content creation and planning, social media strategy, SEO basics, analytics, and budget tracking, with fluent English and