Data-Driven Media Planning Executive

WPP Media; Jakarta Pusat; On-site; IDR 66,960,000 - 133,920,000; Full time

Job summary

WPP Media in Jakarta is seeking a Media Planning Executive to analyze data, think creatively, and develop strategies to reach target audiences across channels. You will manage audience research, support tactical presentations, oversee campaign launches, and ensure QA, with a focus on data-driven decisions and delivering measurable results.

The ideal candidate has at least 1 year in digital media, strong knowledge of media tools, and the ability to work independently within a dynamic team.

Qualifications

• At least 1 year of experience in digital media or advertising.
• Working knowledge across search, social, display, video, and/or programmatic media buying.
• Experience with Media Research Tools (Comscore, GWI, TGI, YouGov, Keyword Planner).
• Expertise with Google Suite – Slides, Sheets, Docs, and LookerStudio.
• Strong organizational skills with a keen ability to prioritize and multitask.
• Proven problem-solving skills and ability to think outside the box.
• Ability to work independently and collaborate in a team environment.
• Detail-oriented and responsive, deadline-driven with strong reasoning skills.
• Proficient in handling and analyzing large datasets, with the ability to create effective visualizations.

Responsibilities

• Audience research in syndicated and first-party data sources.
• Creative spec management.
• Support in creating tactical presentations and actual media plans.
• Oversee the successful launch of campaigns using the Launch Tracker.
• QA of media plan setup conducted by Activation team members.
• Collate/draft commentary on media performance and conduct first review on quality.
• Adhere to team quality standards for reporting templates and delivery.
• Keep consistent track of campaign performance and targets (monthly) across all channels, flagging needs for intervention.
• Use understanding of campaign performance to contribute content to campaign wrap-up presentations.

Skills

Audience research

Media planning

Data analysis

Google Suite

PowerPoint

Excel

Communication skills

Multitasking

Tools

Comscore

GWI

TGI

YouGov

Keyword Planner

Looker Studio

PowerPoint

Excel

Job description

WPP Media in Jakarta is seeking a Media Planning Executive to analyze data, think creatively, and develop strategies to reach target audiences across channels. You will manage audience research, support tactical presentations, oversee campaign launches, and ensure QA, with a focus on data-driven decisions and delivering measurable results.

The ideal candidate has at least 1 year in digital media, strong knowledge of media tools, and the ability to work independently within a dynamic team.