Senior CRM & Clienteling Lead - Luxury Retail

MatchaTalent; Jakarta Pusat; Vor Ort; IDR 380.000.000 - 520.000.000; Vollzeit

Zusammenfassung

MatchaTalent is seeking a Senior CRM Executive to lead customer relationship management, clienteling, and data-driven marketing across its luxury retail portfolio in Jakarta. You will transform customer data into actionable insights and drive targeted campaigns with Marketing, Store Managers, Sales Associates, and Training teams.

The ideal candidate has strong CRM and analytics expertise, deep understanding of luxury consumers and HNWI behavior, and a track record of elevating retention,

Qualifikationen

• Bachelor's degree in Business, Marketing, Data Analytics, Statistics, Information Systems, or related discipline.
• 5–8 years of progressive CRM, BI, Data Analytics, Clienteling, or CX experience.
• Experience in luxury retail or premium consumer-facing industries preferred.
• Proven CLV, segmentation, profiling, and personalized clienteling strategies.
• Strong understanding of luxury consumers and HNWI behavior.
• Fluent English for global reporting and collaboration.

Aufgaben

• Develop and execute CRM strategies focusing on acquisition, retention, reactivation, and long-term value.
• Plan and manage email and SMS marketing calendars with launches and promotions.
• Design and optimize automated customer journeys (welcome, post-purchase, abandoned cart, win-back, VIP).
• Develop 1:1 clienteling strategies for HNWI portfolios.
• Partner with Store Managers and Training teams to strengthen clienteling at boutique level.
• Monitor CRM adoption and establish store KPIs to support sales.
• Develop segmentation models and analyze purchasing behavior across profiles, categories, stores, and channels.
• Identify opportunities for retention, cross-selling, upselling, reactivation, and CLV growth.
• Prepare CRM and BI reports for Marketing and Retail leadership.
• Translate data findings into practical sales and inventory recommendations.
• Lead improvements to CRM and clienteling operating models.
• Develop data-driven training and best practices for client-centric culture.
• Collaborate with cross-functional stakeholders to align with commercial goals.

Kenntnisse

CRM Strategy

Customer Analytics

Clienteling

CLV Analysis

Segmentation

Multi-channel Retail

BI Tools

Excel Pro

Email Marketing

Stakeholder Mgmt

English Proficiency

Project Management

Data Visualization

SQL

Ausbildung

Bachelor's Degree

Tools

CRM Platforms

Data Visualization Tools

SQL

Jobbeschreibung

MatchaTalent is seeking a Senior CRM Executive to lead customer relationship management, clienteling, and data-driven marketing across its luxury retail portfolio in Jakarta. You will transform customer data into actionable insights and drive targeted campaigns with Marketing, Store Managers, Sales Associates, and Training teams.

The ideal candidate has strong CRM and analytics expertise, deep understanding of luxury consumers and HNWI behavior, and a track record of elevating retention,