Creator Partnerships Lead — Indonesia

Anker Innovations; Jakarta Pusat; On-site; IDR 600,000,000 - 900,000,000; Full time

Job summary

Anker Innovations is seeking a senior leader to drive relationship marketing strategy in Indonesia across electronics, personal gadgets, and baby products. You will cultivate top-tier creators, tech reviewers, parenting influencers, and celebritie s to build authentic brand advocacy and long-term partnerships in the Indonesian market.

You will oversee community activations, product sponsorships, and public relations initiatives to extend reach beyond paid media, ensuring brand trust and high ROI

Qualifications

• 3–5 years of experience leading high-level influencer and creator relationship management, preferably with exposure to consumer tech, personal gadgets, or parenting/lifestyle categories.
• 2+ years of hands-on experience managing Public Relations and earned media strategy in Indonesia.
• Extensive Indonesian Network: active network of top-tier Indonesian creators, tech reviewers, parenting/KOL communities, talent agencies, and celebrity managers.

Responsibilities

• Lead multi-category creator and KOL strategy with top-tier reviewers, lifestyle creators, celebrities, and parenting influencers in Indonesia.
• Oversee sponsorships, product seeding, and experiential brand activations across electronics, personal gadgets, and baby product lines.
• Design and execute strategic community initiatives to foster brand loyalty and product advocacy.
• Direct PR strategies, press launch events, media relations, and crisis communications across consumer tech and parenting media outlets.
• Oversee contract negotiations, usage rights, deliverable frameworks, and talent deal structures to ensure ROI and brand compliance.

Skills

Influencer relationship management

Public relations strategy

Contract negotiation

Budget management

Indonesian market network

Tools

Influencer tracking tools

PR monitoring software

Job description

Anker Innovations is seeking a senior leader to drive relationship marketing strategy in Indonesia across electronics, personal gadgets, and baby products. You will cultivate top-tier creators, tech reviewers, parenting influencers, and celebritie s to build authentic brand advocacy and long-term partnerships in the Indonesian market.

You will oversee community activations, product sponsorships, and public relations initiatives to extend reach beyond paid media, ensuring brand trust and high ROI