Creative Social Media Strategist Staff

PT Lafiye Mode Indonesia; Jatinegara; On-site; IDR 90,000,000 - 180,000,000; Full time

Benefits offered by this job

Competitive salary

Yearly bonus

THR

BPJS + tax covered

Employee discounts on LAFIYE products

Hybrid work model (1x WFH, 4x WFO)

Learning & seminars opportunities

Job summary

PT Lafiye Mode Indonesia is seeking a Creative Social Media Strategist to own content direction from concept to on-set production and post-shoot review. You will craft monthly content plans, build end-to-end campaigns, and translate global fashion trends into compelling social storytelling.

The role demands sharp thinking, exceptional organization, and a plan-driven mindset, with hybrid work: 1 day remote and 4 days on-site in East Jakarta.

Qualifications

• 2 years of experience in social media content production for fashion & beauty brands.
• Strong copywriting ability.
• Detail-oriented with excellent time management.
• Combines creative thinking with operational discipline and airtight execution.
• Willing to work on-site at the East Jakarta office.

Responsibilities

• Generate monthly content plans and calendars to keep production ahead of schedule.
• Build end-to-end campaign strategies and produce structured briefs.
• Monitor fashion trends and translate insights into content direction for LAFIYE.
• Prepare campaign requirements and schedules for shoots, with backup plans as needed.
• Define post-shoot deliverables and ensure alignment across assets and copy.
• Audit content performance with data-driven insights and refine future cycles.

Skills

Copywriting

Time management

Creative thinking

Campaign planning

On-site collaboration

Job description

Our in-house production team is looking for a Creative Social Media Strategist, this role sits at the intersection of creative strategy, production, and social media. You will plan campaigns, write briefs, produce on set, and audit performance, shaping LAFIYE’s content direction, where it’s going, why, and what needs to change. This role demands sharp thinking, strict organization, speed without losing detail, and always working with a plan behind the plan.

Responsibilities

Generate monthly content plans, including content calendars, content banking plans so production is always working ahead, product lineups, props and setups, lighting requirements, and executable task lists.

Build campaign strategies end-to-end: conduct audience and market analysis, define campaign objectives, develop creative concepts, and produce structured briefs.

Monitor global fashion trends and translate relevant insights into LAFIYE’s content and campaign direction.

Production

Prepare all campaign requirements prior to shoot day, including concepts, products and props, locations, and schedules with clear understanding that delays impact the entire team’s workflow.

Ensure production readiness by aligning the team, preparing backup plans, and adapting on-site as needed.

Define and oversee post-shoot deliverables, including visual assets and required copywriting.

Audit content performance post-publication — identifying what worked, what didn’t, and why, supported by data and insights. Produce structured performance reports with actionable recommendations, and apply findings to refine subsequent content cycles.

Qualifications

Willing to work on-site at our office in East Jakarta.

Proven 2-year experience in social media content production for a fashion & beauty brand, know what premium looks like and can explain why it works.

Strong copywriting ability

Strong attention to detail, excellent time management, and the ability to work efficiently without sacrificing quality; understands that delays impact the full workflow.

Combines creative thinking with operational discipline, the ideas need to be good and the execution needs to be airtight.

Creatively and experimentally minded, willing to push the concept, try new approaches, and propose directions that haven't been done before.

Full-time position with real impact.

Hybrid: 1x a week WFH, 4x a week WFO.

Competitive Salary, Yearly Bonus, THR, BPJS + Tax Covered.

Employee discounts on all LAFIYE products.

Tight team structure environment with high ownership and room to grow.

Support for continuous learning through classes and seminars.

Lafiye is a brand that treasures minimalism because we believe that one is actually doing more with less. We believe that versatility is a way to heighten fashion game.

Lafiye is a brand that treasures minimalism because we believe that one is actually doing more with less. We believe that versatility is a way to heighten fashion game.