Country Marketing Manager

Payjoy; Jakarta Pusat; On-site; IDR 300,000,000 - 450,000,000; Full time

Benefits offered by this job

Health insurance

Vacation days

Equipment & wellness perks

Travel & development benefits

Wellness stipend

Job summary

PayJoy is seeking a Marketing Manager for Indonesia to drive local brand growth and customer acquisition through strategic campaigns. You will lead PR, partner and retail marketing, POS visibility, branding, and digital content to strengthen PayJoy’s market presence.

You will work across Sales, Partnerships, CX, Collections, Risk, Product, and Operations to align marketing with commercial targets and ensure compliant local messaging across Indonesia's diverse markets.

Qualifications

• 6-9 years of experience in marketing, trade marketing, brand management, or partner marketing.
• Experience managing integrated campaigns across retail, partner, digital, social, and PR channels in Indonesia.
• Strong understanding of the Indonesian consumer landscape and digital acquisition.

Responsibilities

• Lead local brand growth and customer acquisition in Indonesia through strategic marketing initiatives.
• Oversee PR, communications, partner and retail marketing, POS visibility, branding, and digital campaigns.
• Collaborate cross-functionally with Sales, Partnerships, CX, Collections, Risk, Product, and Operations to hit commercial targets.

Skills

Brand marketing

Campaign management

Cross-functional collaboration

Budget management

Project management

Indonesian market knowledge

Education

Bachelor's degree in Marketing/Business/Communications

Job description

About PayJoy

PayJoy, a Public Benefit Corporation, is a mission-first credit provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success. Our patented technology for secured credit provides an on-ramp for new customers to enter the credit system. Through PayJoy’s point-of-sale financing and card offerings, customers gain access to a modern quality of life. PayJoy’s credit also allows our customers to seize opportunities as micro-entrepreneurs, and acts as insurance for tough times. Through our cutting-edge machine learning, data science, and anti-fraud AI, we have served over 18 million customers as of 2025 while achieving solid profitability for sustainable growth.

This role

The Marketing Manager Indonesia is responsible for driving local brand growth and customer acquisition/originations through strategic marketing initiatives across Indonesia. The role leads PR and communications, partner and retail marketing, point-of-sale visibility, branding, digital marketing, and integrated campaigns to strengthen PayJoy’s market presence, increase customer engagement, and support revenue growth. This position works cross-functionally with Sales, Partnerships, CX, Collections, Risk, Product, and Operations to deliver high-impact marketing programs that improve channel performance and drive device activations across Indonesia’s diverse, multi-island market.

• Ensure consistent brand positioning and messaging across all customer and partner touchpoints.
• Develop and execute locally relevant, insight-led campaigns to drive customer acquisition, brand awareness, and revenue growth across Indonesia.
• Lead joint marketing initiatives with national and regional retail, distribution, telecommunications, and channel partners to increase activations and strengthen market presence.
• Oversee retail branding, point-of-sale visibility, merchandising standards, and customer engagement strategies across priority locations.
• Drive PR, social media, influencer, and digital content activities to build trust and strengthen PayJoy’s reputation in Indonesia.
• Collaborate cross-functionally with Sales, Partnerships, CX, Collections, Risk, Product, and Operations to support commercial objectives, compliant local messaging, and campaign execution.

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 6-9 years of experience in marketing, trade marketing, brand management, or partner marketing. Demonstrated ownership of country-level marketing strategy, budgets, agencies and commercial targets.
• Experience managing integrated campaigns across retail, partner, digital, social, and PR channels in Indonesia.
• Strong understanding of the Indonesian consumer landscape, brand building, point-of-sale marketing, digital acquisition, and local customer behaviour.
• Proven ability to manage cross-functional stakeholders, agencies, media partners, creators, and external commercial partners effectively.
• Experience in fintech, telecommunications, smartphone/device retail, e-commerce, or consumer technology in Indonesia is preferred.
• Strong project management, communication, budget management, and analytical skills, with the ability to execute across multiple regions in a fast-paced environment.
• Demonstrated ability to translate customer and channel insights into measurable marketing activity that drives market growth and commercial outcomes.

• 100% Company Funded : Private Health Insurance for employee and immediate family
• 20 days vacation
• Phone finance, headphone, home office equipment and wellness perks.
• USD$2,000 annual co-working travel benefit
• USD$2,000 annual professional development benefit
• USD$500 annual wellness benefit

PayJoy is proud to be an Equal Employment Opportunity employer and we welcome and encourage people of all backgrounds. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

PayJoy Principles

• Finance for the next billion
• Ownership
• Break Through Walls
• Live Communication
• Transparency & Directness
• Focus on Scale
• Work-Life Balance
• Embrace Diversity
• Speed
• Active Listening