Content Creator Lead

PT BSMT TRAVEL GOODS; Jakarta Utara; On-site; IDR 334,800,000 - 535,680,000; Full time

Job summary

Bagsmart is seeking an experienced content leader to steer our TikTok content strategy, voice, and channel direction from the Altira Business Park office in North Jakarta. You will mentor a creative team to develop video concepts, film, and edit content that meets brand standards and campaign goals.

You will drive engagement, analyze performance, and optimize content across live and short-form formats, while coordinating with stakeholders to deliver weekly performance insights and improvements.

Qualifications

• Minimum 4–5 years of experience in content creation, social media management, or digital marketing with proven expertise on the TikTok platform.
• Experience in a supervisory or team lead role delivering measurable results.
• Strong strategic thinking to develop and execute a comprehensive TikTok content strategy.
• Proficient in CapCut, Adobe Photoshop, and other relevant content creation/editing tools.
• Strong analytical skills with the ability to interpret data and translate insights into strategic action.

Responsibilities

• Lead, manage, and grow the Bagsmart TikTok account overseeing the overall content strategy, brand voice, and channel direction to drive audience growth and engagement.
• Supervise and guide the content team in developing video concepts, filming, and editing ensuring all output meets brand quality standards and campaign objectives.
• Oversee the livestream studio by strategically planning and providing video content to maximize traffic and performance during live streaming sessions.
• Drive community engagement on TikTok in alignment with brand identity, messaging, and marketing goals.
• Monitor, measure, and analyze content performance across all key metrics and translate insights into actionable improvement plans.
• Supervise pre-production processes including script development, concept planning, prop coordination, and filming location setup.
• Review and approve all edited short form and long form video content before publishing.
• Oversee and approve the publishing of content on designated social media platforms in accordance with the content calendar.
• Compile and present weekly performance summaries covering content produced, published, key achievements, challenges, and improvement opportunities.
• Lead, mentor, and develop a team of content creators and editors — setting clear performance expectations and providing regular feedback.

Skills

TikTok content strategy

Team leadership

Content creation

Video concepts

Analytics

English communication

Tools

CapCut

Adobe Photoshop

Job description

Lead, manage, and grow the Bagsmart TikTok account overseeing the overall content strategy, brand voice, and channel direction to drive audience growth and engagement. You will supervise and guide the content team in developing video concepts, filming, and editing ensuring all output meets brand quality standards and campaign objectives. You will oversee the livestream studio by strategically planning and providing video content to maximize traffic and performance during live streaming sessions.

Key responsibilities

Lead, manage, and grow the Bagsmart TikTok account overseeing the overall content strategy, brand voice, and channel direction to drive audience growth and engagement

Supervise and guide the content team in developing video concepts, filming, and editing ensuring all output meets brand quality standards and campaign objectives

Oversee the livestream studio by strategically planning and providing video content to maximize traffic and performance during live streaming sessions

Drive community engagement on TikTok in alignment with brand identity, messaging, and marketing goals

Monitor, measure, and analyze content performance across all key metrics and translate insights into actionable improvement plans

Supervise pre-production processes including script development, concept planning, prop coordination, and filming location setup

Review and approve all edited short form and long form video content before publishing

Oversee and approve the publishing of content on designated social media platforms in accordance with the content calendar

Compile and present weekly performance summaries covering content produced, published, key achievements, challenges, and improvement opportunities

Lead, mentor, and develop a team of content creators and editors — setting clear performance expectations and providing regular feedback

About you

Minimum 4 – 5 years of experience in content creation, social media management, or digital marketing with proven expertise on the TikTok platform

Demonstrated experience in a supervisory or team lead role, managing a content team and delivering measurable results

Strong strategic thinking with the ability to develop and execute a comprehensive TikTok content strategy

Proficient in CapCut, Adobe Photoshop, and other relevant content creation and editing tools

Strong analytical skills with the ability to interpret data and translate insights into strategic action

Excellent communication, coordination, and stakeholder management skills

Experience in the fashion, travel, lifestyle, beauty, or FMCG industry is preferred

Prior experience in an MCN agency, brand, or related KOL and content management environment is a strong advantage

Ability to communicate in English is an advantage

Willing to work Work From Office (WFO) 100% Monday – Friday at Altira Business Park, Sunter, North Jakarta