Content Marketing Specialist

PlacidWay; Bula; On-site; IDR 180,000,000 - 250,000,000; Full time

Job summary

PlacidWay in Indonesia is seeking an AI Content Marketing Specialist to blend content creation, SEO, and AI tooling to deliver high-quality, search-optimized content for patients seeking medical options.

You will lead AI-assisted workflows, perform keyword research, optimize content for search engines and AI platforms, and ensure accuracy, readability, and alignment with brand guidelines across healthcare-focused materials.

Qualifications

• 2+ years in content marketing, SEO, or related fields.
• Strong writing, editing, and research skills.
• Experience using AI tools for content creation and marketing.
• Understanding of SEO and search intent.

Responsibilities

• Create and optimize website content, blogs, landing pages, guides, FAQs, and marketing materials using AI-assisted workflows.
• Use AI tools such as ChatGPT, Gemini, Claude, and other platforms for research, content planning, optimization, and automation.
• Conduct keyword research, competitor analysis, and content audits to improve organic performance.
• Optimize content for search engines, AI search platforms, and user intent.
• Ensure content follows SEO best practices, including keyword optimization, internal linking, metadata, and content structure.
• Review and improve AI-generated content for accuracy, quality, readability, and brand consistency.
• Track content performance using tools like Google Search Console, Google Analytics, and SEO platforms.

Skills

Content marketing

SEO expertise

AI tools

Writing skills

Research skills

Analytics tools

Tools

Google Analytics

Google Search Console

HTML/CMS

SEO platforms

Job description

About PlacidWay

PlacidWay is a global medical tourism marketplace connecting patients with trusted hospitals, clinics, and healthcare providers across more than 60 countries. We help patients make informed healthcare decisions by providing reliable medical information, treatment options, provider comparisons, and personalized healthcare guidance.

AI Content Marketing Specialist

We are seeking an AI Content Marketing Specialist who combines content creation, SEO expertise, and AI tools to develop high-quality, search-optimized content. The ideal candidate understands modern search behavior, AI-driven content workflows, and how to create valuable content that improves visibility, engagement, and brand authority.

Key Responsibilities

• Create and optimize website content, blogs, landing pages, guides, FAQs, and marketing materials using AI-assisted workflows.

• Use AI tools such as ChatGPT, Gemini, Claude, and other platforms for research, content planning, optimization, and automation.

• Conduct keyword research, competitor analysis, and content audits to improve organic performance.

• Optimize content for search engines, AI search platforms, and user intent.

• Ensure content follows SEO best practices, including keyword optimization, internal linking, metadata, and content structure.

• Review and improve AI-generated content for accuracy, quality, readability, and brand consistency.

• Track content performance using tools like Google Search Console, Google Analytics, and SEO platforms.

Required Skills & Qualifications

• 2+ years of experience in content marketing, SEO, digital marketing, or related fields.

• Strong writing, editing, and research skills.

• Experience using AI tools for content creation and marketing.

• Understanding of SEO, keyword research, and search intent.

• Ability to create engaging, accurate, and user-focused content.

• Familiarity with analytics and SEO tools.

Preferred Skills

• Experience with AI content optimization and prompt engineering.

• Knowledge of E-E-A-T principles and AI search optimization.

• Basic HTML/CMS knowledge.

• Experience with healthcare, technology, or other expertise-driven industries is a plus.

Key Performance Areas

• Growth in organic traffic and keyword rankings.

• Improved content quality and search visibility.

• Efficient AI-powered content workflows.

• Increased user engagement and website authority.