Content Director

Melstore.Jkt; Tapos; On-site; IDR 90,000,000 - 140,000,000; Full time

Job summary

Melstore.Jkt is seeking a creative leader in fashion to establish and maintain the brand's creative direction and visual identity. You will oversee all creative production and lead a high-performing team to deliver innovative, high-quality visuals.

With 5+ years in fashion and a proven ability to guide brand storytelling, you will shape moodboards, art direction, styling, and visual branding while ensuring timely delivery and brand consistency across campaigns and channels.

Qualifications

• Minimum 5 years of experience in fashion with leadership of a creative team.
• Strong vision and brand storytelling capabilities.
• Understanding of women's fashion trends and target market behavior.
• Strong leadership, decision-making, and communication skills.
• Proficiency in visual direction including moodboards, art direction, and visual branding.

Responsibilities

• Determine and maintain the creative direction and visual identity of the brand
• Direct all creative production processes including photoshoots, videoshoots, styling, talent selection, set design, and visual tone
• Lead and develop the creative team to ensure productivity and innovation
• Oversee the quality of all visual output before publication
• Control timelines and ensure all projects run according to plan

Skills

Creative leadership

Brand storytelling

Visual direction

Moodboards

Art direction

Team leadership

Deadline-driven

Job description

A creative leadership position in the fashion industry responsible for establishing and maintaining the brand's creative direction and visual identity. The role involves overseeing all creative production processes and leading a creative team to deliver innovative, high-quality visual output.

Key responsibilities

Determine and maintain the creative direction and visual identity of the brand

Direct all creative production processes including photoshoots, videoshoots, styling, talent selection, set design, and visual tone

Lead and develop the creative team to ensure productivity and innovation

Oversee the quality of all visual output before publication

Control timelines and ensure all projects run according to plan

About you

Minimum 5 years of experience in the fashion industry with experience leading a creative team

Strong vision and brand storytelling capabilities

Understanding of women's fashion trends (local and global) and target market behaviour

Strong leadership, decision-making, and communication skills

Proficiency in visual direction including moodboards, styling, art direction, and visual branding

Ability to work with targets, deadlines, and the dynamic pressure of the fashion industry