Content Creator

PT. APRILLA KREASI INTERNASIONAL; Jakarta Timur; On-site; IDR 66,960,000 - 133,920,000; Full time

Job summary

PT. APRILLA KREASI INTERNASIONAL is seeking a proactive Content Creator to produce engaging, sales-driven content for TikTok, Instagram and other social commerce platforms in Jakarta.

You will develop content ideas, scripts, and concepts aligned with brand identity, campaigns, and target audiences, and collaborate with Marketing and Creative teams to drive reach and conversions. The role requires producing short-form videos, product reviews, demonstrations, and tutorials while staying within

Qualifications

• Experience creating short-form video content for social platforms.
• Strong understanding of brand guidelines and social media best practices.
• Ability to work with fast-moving campaigns and deadlines.

Responsibilities

• Create engaging, creative, and sales-driven content for TikTok, Instagram and other social commerce platforms.
• Develop content ideas, scripts and concepts aligned with brand identity, campaign objectives, and target audiences.
• Produce short-form videos, product reviews, demonstrations, and promotional content to drive engagement and sales.
• Collaborate with the Social Media Strategist, Marketing, Creative, KOL & Partnership, Live Shopping and other teams to support social commerce campaigns.
• Identify trending topics, viral content formats, and platform trends to maximize reach and audience engagement.
• Create content that highlights product benefits, unique selling points, and purchase incentives.
• Monitor content performance and optimize creative strategies based on data and audience insights.
• Ensure all content meets brand guidelines, platform requirements, and production deadlines.

Job description

Create engaging, creative, and sales-driven content for TikTok, Instagram and other social commerce platforms.

Develop content ideas, scripts, and concepts aligned with brand identity, campaign objectives, and target audiences.

Produce short-form videos, product reviews, demonstrations, tutorials, and promotional content to drive engagement and sales.

Collaborate with the Social Media Strategist, Marketing, Creative, KOL & Partnership, Live Shopping and other teams to support social commerce campaigns.

Identify trending topics, viral content formats, and platform trends to maximize reach and audience engagement.

Create content that highlights product benefits, unique selling points, and purchase incentives.

Support marketplace campaigns, product launches, flash sales, and promotional events through relevant content.

Monitor content performance, including views, engagement, click-through rates, and conversions.

Analyze content performance and continuously improve creative strategies based on data and audience insights.

Ensure all content meets brand guidelines, platform requirements, and production deadlines.