Content Creator

PT Halimjaya Sakti (Ando Footwear); Gempol; On-site; IDR 89,280,000 - 133,920,000; Full time

Benefits offered by this job

BPJS

Equipment provided

Bonuses

Job summary

Ando Boots seeks a creative content creator to own our Indonesian-language short-form videos on TikTok and Instagram Reels. You will ideate, shoot, and edit weekly content, crafting hooks, captions, and CTAs that drive engagement and growth.

You will plan and execute a weekly calendar, analyze performance data, and iterate on formats while staying true to the Ando Boots brand voice and audience expectations. This role emphasizes fast experimentation and storytelling craft.

Qualifications

• Experience in producing short-form video content for social platforms.
• Ability to plan and execute a weekly content calendar.
• Strong understanding of hooks, pacing, and storytelling for rapid consumer attention.

Responsibilities

• Create 4–5 short videos weekly for TikTok and Instagram Reels.
• Plan weekly content calendar with tested ideas.
• Shoot and edit videos end-to-end, owning vision and execution.
• Write hooks, captions, and CTAs that engage and convert.
• Engage with audience in comments and turn feedback into new ideas.
• Analyze weekly metrics (views, retention, shares, saves, comments) and adapt.
• Experiment with new formats and formats.

Skills

Content creation

Video editing

Social media strategy

Copywriting

Community management

Trend awareness

Indonesian language

Tools

TikTok

Instagram Reels

Video editing software

Job description

Make people stop scrolling. Then make them remember Ando.

Got a camera roll full of ideas and a feed you can’t stop studying? Ando Boots is looking for a content creator who doesn’t just ride trends but shapes how people see a brand. You’ll own our short-form content on TikTok and Instagram Reels, from the first spark of an idea to the final cut. Every week, your ideas get shot, posted, and seen.

What You’ll Do

Create 4–5 short videos every week for TikTok and Instagram Reels.

Plan your own weekly content calendar, packed with ideas worth testing.

Shoot and edit everything yourself, so the vision and the execution are both yours.

Write hooks that stop thumbs, captions that connect, and CTAs that convert.

Talk with our audience in the comments and turn their reactions into your next idea.

Dig into the numbers every week (views, retention, shares, saves, comments) and share what’s working.

Keep experimenting with new formats, because trying new things is part of the job.

Can take a video from idea to final edit on your own.

Know what makes people stop, watch, and share on TikTok and Reels: hooks, pacing, and storytelling in seconds.

Come up with ideas nobody else is making.

Get Indonesian internet humor and trends, and know how to make them work for Ando Boots.

Pitch ideas before anyone asks.

Take feedback well and bounce back fast when a video flops.

Care about building a brand people remember, not just a views count.

Are fluent in Bahasa Indonesia, since content is primarily in Indonesian.

Bonus: have a portfolio (personal or brand account) that shows what you can do.

Your First 90 Days

Month 1: Explore. Get to know Ando’s products and audience, study our account and competitors, and test different formats to find what clicks.

Month 2: Sharpen. Double down on what the data says works. Level up your hooks, storytelling, and execution.

Month 3: Prove it. Show consistent output, ideas you drove yourself, sharp data reading, and visible growth in quality. This month forms the basis of your employment review.

What You Get

Real creative ownership, so your ideas go live instead of sitting in a drawer.

Room to experiment and learn from what doesn’t work.

• Other benefits: BPJS, equipment, bonuses, etc.