Content Creator: Own and Elevate Indonesian Shorts

PT Halimjaya Sakti (Ando Footwear); Gempol; On-site; IDR 89,280,000 - 133,920,000; Full time

Benefits offered by this job

BPJS

Equipment provided

Bonuses

Job summary

Ando Boots seeks a creative content creator to own our Indonesian-language short-form videos on TikTok and Instagram Reels. You will ideate, shoot, and edit weekly content, crafting hooks, captions, and CTAs that drive engagement and growth.

You will plan and execute a weekly calendar, analyze performance data, and iterate on formats while staying true to the Ando Boots brand voice and audience expectations. This role emphasizes fast experimentation and storytelling craft.

Qualifications

• Experience in producing short-form video content for social platforms.
• Ability to plan and execute a weekly content calendar.
• Strong understanding of hooks, pacing, and storytelling for rapid consumer attention.

Responsibilities

• Create 4–5 short videos weekly for TikTok and Instagram Reels.
• Plan weekly content calendar with tested ideas.
• Shoot and edit videos end-to-end, owning vision and execution.
• Write hooks, captions, and CTAs that engage and convert.
• Engage with audience in comments and turn feedback into new ideas.
• Analyze weekly metrics (views, retention, shares, saves, comments) and adapt.
• Experiment with new formats and formats.

Skills

Content creation

Video editing

Social media strategy

Copywriting

Community management

Trend awareness

Indonesian language

Tools

TikTok

Instagram Reels

Video editing software

Job description

Ando Boots seeks a creative content creator to own our Indonesian-language short-form videos on TikTok and Instagram Reels. You will ideate, shoot, and edit weekly content, crafting hooks, captions, and CTAs that drive engagement and growth.

You will plan and execute a weekly calendar, analyze performance data, and iterate on formats while staying true to the Ando Boots brand voice and audience expectations. This role emphasizes fast experimentation and storytelling craft.