Content Creator

PT. VIAPULSA GLOBAL INDONESIA; Daerah Istimewa Yogyakarta; On-site; IDR 180,000,000 - 360,000,000; Full time

Job summary

PT. VIAPULSA GLOBAL INDONESIA seeks a Content Creator / Social Media Specialist to lead short-form video content on TikTok, Instagram Reels, and YouTube Shorts. You will act as the brand face, craft scripts, shoot and edit content, and stay ahead of trends to drive engagement and growth.

The role requires at least 1 year of experience with a strong portfolio, and willingness to work on-site in Yogyakarta, collaborating with the marketing team to execute campaigns and optimize performance.

Qualifications

• Minimum 1 year of experience as a Content Creator, Social Media Specialist, or similar role.
• Strong portfolio of creative work.
• Active social media user with understanding of platform mechanics, algorithms and trends.

Responsibilities

• Content Strategy & Creation: Conceptualize, script and create engaging short-form video content (TikTok, Reels, Shorts).
• On-Camera Talent: Be the primary face and voice of the brand with on-camera performances and voiceovers.
• Trend Analysis: Track trends and adapt them into marketing content.
• Collaboration & Execution: Work with marketing to align content with campaigns and product updates.
• Performance Optimization: Analyze metrics to refine strategy and improve reach.

Skills

Creative thinking

On-camera presence

Communication

Team collaboration

Adaptability

Tools

CapCut

Premiere

Job description

Minimum 1 year of experience as a Content Creator, Social Media Specialist, or in a similar role, supported by a strong portfolio of creative work.

Active social media user with a deep understanding of platform mechanics, algorithms, and trends across TikTok, Instagram, and YouTube Shorts.

Prior experience in the fintech industry, digital service products, or app marketing is a strong plus.

Technical & Creative Skills

Creative thinker capable of generating fresh, engaging, and out-of-the-box content ideas.

Proficient in mobile video production (able to shoot independently) and basic editing using tools like CapCut, Premiere, or similar applications.

Personal Attributes & Soft Skills

High confidence and enthusiasm for being on camera as the primary brand talent.

Expressive, cheerful, and energetic personality with a natural ability to bring positive vibes on screen.

Strong communication and interpersonal skills, with a collaborative mindset to work effectively across teams.

Proactive, adaptable, and comfortable thriving in a fast-paced environment.

Well groomed and presentable.

Working Condition

Willing to work full-time On-Site / Work From Office (WFO) and actively participate in physical content production activities

Key Responsibilities

Content Strategy & Creation: Conceptualize, script, and create engaging, high-quality short-form video content (TikTok, Reels, Shorts) tailored to Viapulsa's brand voice and target audience.

On-Camera Talent: Act as the primary face and voice of the brand, confidently delivering on-camera performances, voiceovers, and hosting organic social media content.

Trend Analysis: Stay ahead of social media trends, viral audio, pop culture, and internet memes, adapting them quickly into relevant marketing content for Viapulsa.

Collaboration & Execution: Work closely with the marketing team to align content strategies with campaign goals, product updates, and promotional initiatives.

Performance Optimization: Analyze video performance metrics and audience engagement to continuously refine content strategies and improve reach.