CONTENT CREATIVE SPECIALIST

PORESAY; Jakarta Barat; On-site; IDR 66,960,000 - 111,600,000; Full time

Job summary

PORESAY is seeking a Social Media Specialist to own growth across the brand's social platforms. You will set strategy, analyze performance, and guide engagement with community management. Content production support will back up the Content Creator as needed.

You should have 1–3 years’ experience growing brand accounts, with a data-driven mindset and knowledge of social algorithms. This is a growth-first role with a focus on week-over-week growth.

Qualifications

• 1–3 years of experience managing brand social media accounts.
• Proven growth from the ground up with measurable results.
• Data-literate: comfortable reading views, engagement, reach, and saves.
• Basic copywriting and caption/hook skills are a plus.

Responsibilities

• Develop & execute the growth strategy across the brand's social media accounts.
• Determine optimal posting timing, captions, hashtags, and engagement strategy per account.
• Monitor daily performance and guide the Content Creator on content direction.
• Research trends and execute brand-safe trend-jacking.
• Community management: respond to comments & DMs promptly.
• Maintain the content tracker and produce weekly performance reports.
• Support content production when needed.

Skills

Growth strategy

Analytics

Community management

Content production support

Job description

Responsible for growing the brand's social media presence across multiple platforms not merely posting. Owns the growth strategy for the brand's social accounts, working closely with the Content Creator to turn content into measurable growth: followers, reach, and engagement. This is a growth-first role: the main focus is strategy, analysis, and community management, with content production as a supporting task to back up the Content Creator. The Social Media Specialist decides posting timing, which content to push, which trends to ride, and how each account grows week over week.

Key responsibilities

Develop & execute the growth strategy across the brand's social media accounts

Determine optimal posting timing, captions, hashtags, and engagement strategy per account

Monitor daily performance, analyze which content performs, and give direction to the Content Creator

Research current social media trends and execute relevant, brand-safe trend-jacking

Community management: respond to comments & DMs promptly (many prospective buyers ask here)

Maintain the content tracker and produce weekly performance reports

Support content production when needed – a supporting task, not the primary role

About you

Minimum 1-3 years of experience managing brand social media accounts

Verified to have created fyp content

Proven experience growing an account from the ground up (please share numbers if available)

Strong understanding of social media algorithms – able to explain why one piece of content performs and another does not

Data-literate: comfortable reading analytics (views, engagement rate, reach, saves) and making decisions from them

Up to date with current social media trends and able to execute them quickly

Basic content production skills (simple shooting/editing) to back up the team

Detail-oriented, disciplined in maintaining trackers, and communicative

Experience in social commerce / affiliate ecosystems (nice to have)

Experience with health/wellness or beauty/body care brands (nice to have)

Basic copywriting skills for captions & hooks (nice to have)