Brand & Social Media Strategist

Mario Minardi Group; Jakarta Selatan; On-site; IDR 180,000,000 - 240,000,000; Full time

Job summary

Mario Minardi Group in Jakarta Selatan seeks a Marketing/Brand Specialist with 1–3 years of experience in branding and digital media to elevate the company’s fashion lifestyle brand.

You will develop brand identity, plan social campaigns for Instagram and TikTok, create monthly calendars, and collaborate with internal teams and external partners while maintaining a consistent brand voice in English and Bahasa Indonesia.

Qualifications

• Bachelor's degree in Marketing, Communications, Visual Communication Design, or related field.
• 1-3 years of experience in branding, social media, or digital marketing.
• Strong understanding of brand identity, positioning, consistency, and content strategy.
• Excellent copywriting skills in English and Bahasa Indonesia.
• Familiar with social media analytics, performance metrics, and reporting.

Responsibilities

• Develop and maintain consistent brand identity, visual direction, and communication across all marketing channels and customer touchpoints.
• Plan and execute branding initiatives, marketing campaigns, and social media strategies aligned with brand positioning and business objectives.
• Create monthly social media calendars, engaging content, captions, and campaign concepts for Instagram, TikTok, and other relevant channels.
• Develop creative concepts and visual references for photoshoots, product launches, promotions, events, brand activations, and collaborations.
• Coordinate content production and creative projects with internal teams, photographers, KOLs, influencers, and external vendors.
• Write and edit copy for social media, campaigns, product launches, and other marketing materials in English and Bahasa Indonesia.
• Monitor trends, competitors, and industry developments to identify relevant opportunities while maintaining brand consistency and originality.
• Analyze social media performance, prepare monthly reports, and recommend improvements to content strategy and overall results.
• Collaborate with marketing, creative, retail, and sales teams to ensure consistent brand communication across channels.
• Manage multiple projects and deadlines while maintaining the quality and consistency of all deliverables.

Skills

Branding

Social media marketing

Digital marketing

Content strategy

Brand identity

Instagram

TikTok

Visual storytelling

Copywriting EN/ID

Analytics

Canva

Adobe Creative Suite

Education

Bachelor's degree in Marketing, Communications, Visual Communication Design, or related field

Tools

Canva

Adobe Creative Suite

Job description

Mario Minardi Group in Jakarta Selatan seeks a Marketing/Brand Specialist with 1–3 years of experience in branding and digital media to elevate the company’s fashion lifestyle brand.

You will develop brand identity, plan social campaigns for Instagram and TikTok, create monthly calendars, and collaborate with internal teams and external partners while maintaining a consistent brand voice in English and Bahasa Indonesia.