Brand Marketing Lead

PT. PASSION ABADI KORPORA; Tangerang Selatan; On-site; IDR 90,000,000 - 150,000,000; Full time

Job summary

PT. PASSION ABADI KORPORA in Indonesia is seeking a Brand Marketing Manager to oversee the overall brand strategy and performance, lead campaign planning, brand positioning, and cross-functional execution across markets.

You will develop and manage the marketing strategy and calendar, coordinating campaigns, promotions, and product launches, while ensuring consistent brand guidelines and efficient budget use.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 4–5 years of brand marketing experience, preferably in a supervisory or assistant manager role.
• Strong strategic planning, leadership, and campaign performance analysis skills.
• Excellent communication, negotiation, and cross-functional coordination skills.
• Experience in luxury retail or fashion is a plus.

Responsibilities

• Oversee brand strategy and performance, including campaign planning, brand positioning, and cross-functional execution.
• Develop and manage the marketing strategy and calendar for campaigns, promotions, and product launches.
• Ensure brand guideline consistency across materials and calendars.
• Manage and optimize the marketing budget for effective resource allocation.
• Monitor campaign performance (awareness, engagement) and conduct regular evaluations.
• Lead the team and collaborate with cross-functional partners to execute campaigns in the field.

Skills

Brand strategy

Campaign performance analysis

Leadership

Cross-functional collaboration

Budget management

Communication skills

Education

Bachelor's degree in Marketing, Communications, Business, or a related field

Job description

PT. PASSION ABADI KORPORA in Indonesia is seeking a Brand Marketing Manager to oversee the overall brand strategy and performance, lead campaign planning, brand positioning, and cross-functional execution across markets.

You will develop and manage the marketing strategy and calendar, coordinating campaigns, promotions, and product launches, while ensuring consistent brand guidelines and efficient budget use.