Brand & Marcomm Manager

Pengiklan Anonim; Provinsi Bali; On-site; IDR 360,000,000 - 600,000,000; Full time

Job summary

Pengiklan Anonim is seeking a Brand & MarComm leader based in Bali to develop and execute a comprehensive marketing strategy that strengthens market positioning. You will align branding with revenue goals, conduct market research, and ensure brand consistency across platforms.

You will oversee creative content, digital and offline campaigns, and high-quality events, collaborating with tenants and external agencies to drive occupancy and brand awareness.

Qualifications

• Bachelor's degree in Marketing, Communications, Hospitality Management, Business, or a related field.
• Master's degree is an advantage.
• Minimum 2 years of proven experience in hotel marketing, hospitality marketing, or resort marketing. Experience with international hotel brands is a plus.
• Hands-on experience with OTA marketing, hotel booking platforms, digital marketing, CRM, email marketing, and reputation management.
• Proven ability to develop and execute integrated marketing campaigns that drive occupancy, RevPAR, direct bookings, and brand awareness.
• Strong knowledge of social media, influencer partnerships, and organizing events.
• Experience collaborating with Sales, Revenue Management, Operations, and F&B teams to achieve commercial objectives.
• Strong analytical skills with experience measuring campaign performance, ROI, website analytics, and marketing KPIs.
• Fluent in English, both spoken and written, and willing to be based in Bali.

Responsibilities

• Develop and implement a comprehensive brand and marketing communication strategy to strengthen the company’s market positioning.
• Align branding and communication initiatives with the company’s overall vision, revenue goals, and tenant engagement strategy.
• Conduct market research and competitor analysis to identify opportunities for brand differentiation and growth.
• Ensure consistency in brand identity across all communication platforms, campaigns, and promotional materials.
• Oversee the company’s digital and offline brand presence, ensuring a strong, modern, and consistently relevant brand image.
• Oversee the development of creative marketing content, including campaigns, advertising, press releases, social media, and digital assets.
• Lead the planning, execution, and evaluation of company events, ensuring they are innovative, high-quality, and aligned with brand strategy.
• Collaborate with tenants, partners, and external agencies to create events that attract customers and enhance overall mall experience.
• Manage event budgets, timelines, and post-event performance analysis to maximize ROI.
• Design and implement effective communication strategies to promote the events.
• Oversee advertising, public relations, digital marketing, and promotional campaigns.
• Strengthen media relations and manage partnerships with influencers, press, and community stakeholders.
• Lead, mentor, and motivate the Brand & Marcomm team, fostering a culture of creativity, accountability, and excellence.
• Provide regular reports, updates, and recommendations to management on departmental performance and strategy effectiveness.

Skills

Brand management

Marketing strategy

Digital marketing

CRM

Email marketing

Social media

Influencer marketing

Event management

Analytics

Budget management

Education

Bachelor's degree in Marketing or related field

Master's degree advantageous

Tools

Google Analytics

Google Ads

Facebook Ads

HubSpot

Job description

Bachelor's degree in Marketing, Communications, Hospitality Management, Business, or a related field. A Master's degree is an advantage.

Minimum 2 years of proven experience in hotel marketing, hospitality marketing, or resort marketing. Experience with international hotel brands is a plus.

Hands-on experience with OTA marketing, hotel booking platforms, digital marketing, CRM, email marketing, and reputation management.

Proven ability to develop and execute integrated marketing campaigns that drive occupancy, RevPAR, direct bookings, and brand awareness.

Strong knowledge of social media, influencer partnerships, and organizing events.

Experience collaborating with Sales, Revenue Management, Operations, and F&B teams to achieve commercial objectives.

Strong analytical skills with experience measuring campaign performance, ROI, website analytics, and marketing KPIs.

Fluent in English, both spoken and written, and willing to be based in Bali.

Willing to be placed in Bali.

Key Responsibilities:

Develop and implement a comprehensive brand and marketing communication strategy to strengthen the company’s market positioning.

Align branding and communication initiatives with the company’s overall vision, revenue goals, and tenant engagement strategy.

Conduct market research and competitor analysis to identify opportunities for brand differentiation and growth.

Ensure consistency in brand identity across all communication platforms, campaigns, and promotional materials.

Oversee the company’s digital and offline brand presence, ensuring a strong, modern, and consistently relevant brand image.

Oversee the development of creative marketing content, including campaigns, advertising, press releases, social media, and digital assets.

Lead the planning, execution, and evaluation of company events, ensuring they are innovative, high-quality, and aligned with brand strategy.

Collaborate with tenants, partners, and external agencies to create events that attract customers and enhance overall mall experience.

Manage event budgets, timelines, and post-event performance analysis to maximize ROI.

Design and implement effective communication strategies to promote the events.

Oversee advertising, public relations, digital marketing, and promotional campaigns.

Strengthen media relations and manage partnerships with influencers, press, and community stakeholders.

Lead, mentor, and motivate the Brand & Marcomm team, fostering a culture of creativity, accountability, and excellence.

Provide regular reports, updates, and recommendations to management on departmental performance and strategy effectiveness.