Brand Manager Home Care

Orang Tua Group; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading consumer goods company is seeking a skilled Brand Manager to develop brand strategies and lead product innovations in the Home Care category. The ideal candidate will have 3-4 years of experience in brand management within the FMCG sector. Responsibilities include conducting market analysis, planning marketing campaigns, and managing budgets effectively. This role requires creativity and strong analytical skills, along with a willingness to travel for business. Join us to play a key role in shaping consumer experiences in Indonesia.

Qualifications

• 3-4 years of experience in brand management, preferably in FMCG.
• Strong understanding of consumer behavior and market research.
• Proven experience in managing product launches.

Responsibilities

• Develop and execute brand strategies.
• Lead product development and innovation.
• Monitor market trends and analyze consumer insights.
• Plan and implement integrated marketing campaigns.

Skills

Brand management

Market research

Project management

Analytical skills

Communication skills

Creativity

Education

Bachelor’s degree in Marketing or Business

Master’s degree

Job description

Develop and execute brand strategies to strengthen positioning in the Home Care category.

Lead product development, packaging, and innovation to meet market needs and consumer preferences.

Monitor and analyze market trends, consumer insights, and competitor activities to identify growth opportunities.

Plan and implement integrated marketing campaigns across ATL, BTL, and digital channels.

Manage brand budget effectively to maximize ROI.

Collaborate with cross-functional teams (R&D, Sales, Supply Chain, Trade Marketing) to ensure alignment and smooth execution.

Maintain strong relationships with external partners such as creative agencies, media, and research firms.

Track brand performance, conduct regular reviews, and provide recommendations to achieve business objectives.

Qualifications

Bachelor’s degree in Marketing, Business, or related field; Master’s degree is a plus.

Minimum 3-4 years of experience in brand management, preferably in FMCG (Home Care/Household category).

Strong understanding of consumer behavior, market research, and brand strategy.

Proven experience in managing product launches and integrated campaigns.

Excellent analytical, project management, and communication skills.

Creative, innovative, and result-driven mindset.

Willing to travel for business trips (domestic or out-of-town).

About the company: OT is a consumer goods company that produces a wide range of daily necessities. Our products, ranging from food and beverages to personal care products, have been part of life for Indonesian consumers.