Brand Manager - Beauty Growth & Launch Leader

PT Bansko Btater Global (Klara Cosmetics, Eveboss, Native Skincare, etc); Provinsi Bali; On-site; IDR 400,000,000 - 560,000,000; Full time

Job summary

Klara Cosmetics is seeking an experienced Brand Manager to own brand strategy, positioning, and growth, collaborating with Creative, Marketing, E-commerce and Sales to build strong brands and drive measurable business results.

This hands-on leadership role requires deep beauty industry knowledge and the ability to move from strategy to execution, manage campaigns, launches and partnerships, and deliver revenue growth across channels.

Qualifications

• 4+ years of experience in Brand Management, Brand Marketing, Marketing Strategy or a related role.
• Proven experience managing a consumer brand from strategy through execution.
• Experience in beauty, cosmetics, skincare, haircare, FMCG or lifestyle brands is strongly preferred.
• Strong understanding of brand positioning, consumer behaviour, marketing strategy and commercial growth.
• Proven experience managing integrated marketing campaigns and product launches.
• Strong understanding of digital marketing, social media, influencer/KOL marketing and e-commerce.
• Strong commercial mindset with the ability to connect brand initiatives to sales, revenue and business performance.
• Strong project management skills with the ability to manage multiple campaigns and priorities.
• Excellent communication and stakeholder management skills.
• Strong analytical and problem‑solving abilities.
• High level of creativity with strong attention to detail.
• Proactive, hands‑on and able to work independently with minimal supervision.

Responsibilities

• Own and develop the overall brand strategy, positioning and growth plan.
• Develop and execute monthly and annual brand and marketing plans aligned with business objectives.
• Define and maintain the brand's positioning, messaging, tone of voice and visual direction.
• Lead end-to-end brand campaigns, from strategy and concept development through execution and evaluation.
• Lead new product launches, including positioning, campaign strategy, launch planning and go-to-market execution.
• Develop clear creative briefs and work closely with Creative Directors, Designers, CGI Artists, Content Creators and Marketing teams.
• Plan and coordinate KOL/influencer campaigns, content campaigns, PR initiatives and brand activations.
• Work closely with E-commerce and Performance Marketing teams to ensure brand activities support sales and revenue growth.
• Conduct market, competitor and consumer research to identify opportunities and understand changing beauty trends.
• Analyse campaign, customer and market data to measure performance and identify areas for improvement.
• Manage campaign budgets, timelines, deliverables and external partners.
• Maintain consistent brand positioning and communication across website, social media, marketplaces, advertising and offline channels.
• Identify opportunities to increase brand awareness, customer acquisition, customer retention and market share.
• Build strong relationships with agencies, creators, influencers and other strategic partners.

Skills

Brand Management

Brand Marketing

Marketing Strategy

Digital Marketing

E-commerce

Brand Campaigns

Product Launches

Consumer Behaviour

Job description

Klara Cosmetics is seeking an experienced Brand Manager to own brand strategy, positioning, and growth, collaborating with Creative, Marketing, E-commerce and Sales to build strong brands and drive measurable business results.

This hands-on leadership role requires deep beauty industry knowledge and the ability to move from strategy to execution, manage campaigns, launches and partnerships, and deliver revenue growth across channels.