Brand Growth Lead, Personal Care

PT Aroma Prima Livindo; Tangerang; On-site; IDR 66,960,000 - 111,600,000; Full time

Benefits offered by this job

Medical

Parking

Bonus Tahunan

Full Jamsostek

Car ownership Program

Job summary

PT Aroma Prima Livindo is seeking a Brand Executive with experience in Personal Care to develop and execute brand strategies, manage positioning and portfolios, and drive campaigns across digital, social, e-commerce, retail, and offline channels.

The role requires 1-3 years in brand or product marketing within beauty or FMCG, strong trend analytics, and collaboration across Product Development, Sales, E-commerce, Creative, PR/KOL, and Trade Marketing teams.

Qualifications

• S1 in related field with min 1-3 years of experience in brand marketing, or product marketing executive; experience in beauty, cosmetics, skincare, personal care, or FMCG is a must.
• Strong understanding of beauty consumer trends, digital marketing, social media, and e-commerce.
• Experience managing marketing campaigns and product launches.
• Good analytical skills with the ability to translate market data into actionable strategies.
• Can join as soon as possible and willing to be placed at Greenlake City, Tangerang.
• NOTE : INTERVIEW WILL BE HELD IN OFFLINE PROCCESS (HEAD OFFICE)

Responsibilities

• Develop and execute brand strategies aligned with the company’s business and marketing objectives.
• Manage the brand’s positioning, identity, product portfolio, and overall brand image.
• Plan and execute marketing campaigns across digital, social media, e-commerce, retail, and offline channels.
• Conduct market, competitor, consumer, and beauty-industry trend analysis to identify growth opportunities.
• Work closely with Product Development, Sales, E-commerce, Creative, PR/KOL, and Trade Marketing teams.
• Develop campaign briefs, promotional programs, product launches, and brand activations.
• Lead KOL, Design, Social media/influencer team and ensure content aligns with the brand identity.

Skills

Brand marketing

Digital marketing

Product launches

Market analysis

Team coordination

KOL management

Education

S1 in related field with 1-3 years experience in brand marketing

Job description

PT Aroma Prima Livindo is seeking a Brand Executive with experience in Personal Care to develop and execute brand strategies, manage positioning and portfolios, and drive campaigns across digital, social, e-commerce, retail, and offline channels.

The role requires 1-3 years in brand or product marketing within beauty or FMCG, strong trend analytics, and collaboration across Product Development, Sales, E-commerce, Creative, PR/KOL, and Trade Marketing teams.