Brand Growth & Campaigns Lead

Kalbe Consumer Health; Jakarta Timur; On-site; IDR 220,000,000 - 420,000,000; Full time

Job summary

Kalbe Consumer Health in Jakarta Timur is seeking a Brand Manager to develop and execute brand strategies and integrated marketing campaigns that drive growth and market penetration. You will lead end-to-end campaigns, working with sales, trade marketing, and external partners to strengthen brand equity.

The role requires 3–5 years of brand management experience, strong consumer insights, and hands-on digital marketing and activation across channels.

Qualifications

• Experience developing and executing brand campaigns and strategies.
• Strong understanding of brand management and consumer insights.
• Proficiency in digital marketing, social media, and trade marketing.
• Excellent communication and cross-functional collaboration skills.

Responsibilities

• Develop and execute brand strategies and marketing plans aligned with business objectives.
• Monitor brand performance, sales, market trends, consumer insights, and competitor activities to identify growth opportunities.
• Lead end-to-end marketing campaigns, including planning, execution, and evaluation.
• Develop and manage marketing initiatives across digital, social media, consumer activation, and other relevant channels.
• Collaborate with creative, digital, sales, trade marketing, and external agencies to ensure effective campaign execution.
• Manage campaign timelines, budgets, marketing materials, and project deliverables.
• Work closely with Sales and Trade Marketing teams to drive offtake and market penetration.
• Lead product launches, promotions, and activation programs.
• Ensure consistent brand positioning and communication across all touchpoints.
• Prepare marketing reports and business reviews, providing insights and recommendations for optimization.

Skills

Brand management

Consumer insights

Digital marketing

Social media

Trade marketing

Campaign management

Cross-functional collaboration

Project management

Education

Bachelor's degree in Marketing or related field

Job description

Kalbe Consumer Health in Jakarta Timur is seeking a Brand Manager to develop and execute brand strategies and integrated marketing campaigns that drive growth and market penetration. You will lead end-to-end campaigns, working with sales, trade marketing, and external partners to strengthen brand equity.

The role requires 3–5 years of brand management experience, strong consumer insights, and hands-on digital marketing and activation across channels.