Brand / Digital Strategist

PT Redbuzz Mediatama; Jakarta Utara; On-site; IDR 300,000,000 - 480,000,000; Full time

Job summary

REDBUZZ in Jakarta is seeking a seasoned Brand and Digital Strategy lead to translate business goals into clear brand direction, campaign concepts, and actionable plans. You will work across brand, digital, content, campaign, and commerce projects for multiple clients and internal brands.

The role emphasizes turning research into strategic direction, presenting insights persuasively, and integrating AI into strategy workflows.

Qualifications

• Experience in brand strategy, digital strategy, or related fields.
• Strong understanding of branding and consumer behavior.
• Translate research into clear strategic direction.
• Strong presentation and storytelling skills.
• Proficient with social media and content ecosystems.
• Comfortable with data and performance insights.
• Excellent written and verbal communication.
• Ability to develop briefs for creative and execution teams.
• Proficient in AI-assisted research and strategy workflows.

Responsibilities

• Develop brand and digital strategies based on objectives.
• Conduct market, competitor, category, and audience research.
• Define brand positioning, value proposition, messaging, and communication direction.
• Create campaign strategies and creative briefs.
• Develop digital ecosystem and channel strategies.
• Build social media and content strategies.
• Identify customer journeys, touchpoints, and opportunities.
• Translate data and insights into actionable recommendations.
• Collaborate with creative, content, media, technology, account, and business teams.
• Present strategic thinking clearly to internal teams and clients.

Skills

Brand strategy

Digital strategy

Marketing

Communications

Storytelling

Presentation

AI-assisted research

Job description

You will work across brand, digital, content, campaign, and commerce projects for multiple clients and internal brands. Strategy should not stop at presentations—you will turn business problems into clear brand direction, campaign ideas, digital strategies, content systems, and actionable plans that teams can execute. You should be able to understand the business, challenge assumptions, find opportunities, and translate insights into strategy. This also means knowing how to use AI as part of your strategic workflow.

Key responsibilities

• Develop brand and digital strategies based on business objectives
• Conduct market, competitor, category, and audience research
• Define brand positioning, value proposition, messaging, and communication direction
• Create campaign strategies and creative briefs
• Develop digital ecosystem and channel strategies
• Build social media and content strategies
• Identify customer journeys, touchpoints, and opportunities
• Translate data and insights into actionable recommendations
• Work closely with creative, content, media, technology, account, and business teams
• Present strategic thinking clearly to internal teams and clients

About you

• Experience in brand strategy, digital strategy, communications, marketing, or related fields
• Strong understanding of branding and consumer behavior
• Ability to translate research into clear strategic direction
• Strong presentation and storytelling skills
• Good understanding of social media and content ecosystems
• Comfortable working with data and performance insights
• Strong written and verbal communication
• Able to develop clear briefs for creative and execution teams
• Strong proficiency with AI-assisted research and strategy workflows

About us

At REDBUZZ, strategy should not stop at presentations. We believe great strategy creates clarity and connects business, brand, customer, creativity, technology, and execution into one direction.

We are Modern Agency located in Jakarta. We are organization where individuals count and where new ideas are encouraged and valued. We helps companies build great brands by creating engaging experiences for consumers wherever they live in digital world.

We are Modern Agency located in Jakarta. We are organization where individuals count and where new ideas are encouraged and valued. We helps companies build great brands by creating engaging experiences for consumers wherever they live in digital world.