Brand Digital Activation Sr Executive

PT HM Sampoerna Tbk.; Indonesia; On-site; IDR 600,000,000 - 900,000,000; Full time

Job summary

PT HM Sampoerna Tbk. in Jakarta, Indonesia, is seeking a Brand Digital Activation Senior Executive to drive digital campaigns across websites, CRM, paid media, and TV on-site. You will oversee end-to-end execution, ensure quality, and coordinate cross-functional teams to deliver measurable results.

Join our Cross Category Integration team to translate brand ideas into digital experiences, manage timelines, and continuously improve tools and processes for future campaigns.

Qualifications

• Experience delivering digital campaigns across websites, CRM, paid media, or TV.

Responsibilities

• Execute product launches, brand campaigns, consumer programs, and ongoing website updates.
• Coordinate CRM campaigns, consumer journeys, briefs, audiences, content, assets, links, quality checks, and deployment requirements.
• Support paid media and TV campaigns from brief readiness through launch and post-campaign follow-up.
• Translate briefs into clear activities, owners, dependencies, timelines, and work tickets.
• Track progress, risks, blockers, approvals, assets, and deployment timelines across multiple workstreams.
• Coordinate handovers and quality checks with brand, technology, activation, agency, and media stakeholders.
• Maintain documentation, reporting visibility, project closure, and continuous improvement of tools and ways of working.

Skills

Campaign execution

CRM campaigns

Paid media management

Website updates

Cross-channel coordination

Job description

Brand Digital Activation Senior Executive

Location: Jakarta, Indonesia

Working Pattern: On-Site

At PMI, we've chosen to do something incredible. We've transformed our business and are building our future on one clear purpose: to deliver a smoke-free future.

With huge change comes huge opportunity. So, wherever you join us, you'll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.

Join our Cross Category Integration team to turn brand ideas and campaigns into measurable digital experiences across websites, CRM, paid media, and TV.

Impact You'll Own

• Well-executed campaign launches and website updates across multiple digital channels.
• Clear project tracking, documentation, ownership, and timely closure.
• Quality-checked features, content, and campaign assets before go-live.
• Reduced rework through stronger coordination, clear requirements, and early risk escalation.
• Timely reporting and captured learnings to support future optimization.

What You'll Do

• Execute product launches, brand campaigns, consumer programs, and ongoing website updates.
• Coordinate CRM campaigns, consumer journeys, briefs, audiences, content, assets, links, quality checks, and deployment requirements.
• Support paid media and TV campaigns from brief readiness through launch and post-campaign follow-up.
• Translate briefs into clear activities, owners, dependencies, timelines, and work tickets.
• Track progress, risks, blockers, approvals, assets, and deployment timelines across multiple workstreams.
• Coordinate handovers and quality checks with brand, technology, activation, agency, and media stakeholders.
• Maintain documentation, reporting visibility, project closure, and continuous improvement of tools and ways of working.

Skills & Capabilities

• Experience with websites, CRM, paid media, or TV campaign execution.
• Basic understanding of digital search, website structures, and digital campaigns.
• Familiarity with user verification testing, user acceptance testing, and release cycles.
• Ability to use project tracking tools and manage multiple workstreams.
• Strong coordination, follow-up, prioritization, and attention to detail.
• Clear communication across technical and non-technical stakeholders.
• Good presentation skills and structured thinking.
• Ability to understand context, connect information, and anticipate issues.
• Ownership mindset with consistent follow-through and delivery focus.
• Collaborative approach and openness to feedback.

Application Process

• Online Assessment Test
• HR Interview
• User Interview with Business Presentation
• Final Interview

Equal Opportunities Statement

We believe that diverse perspectives and experiences make us stronger. As an equal opportunity employer, we are committed to creating a workplace where every individual feels welcomed, respected, valued, and empowered to reach their full potential.

We encourage applications from people of all backgrounds and identities and provide reasonable accommodations to ensure an accessible recruitment process. If you need support or adjustments during your application, let us know. We're here to help you succeed.