Brand Communications & CRM Lead

BP AKR Fuels Retail; Indonesia; On-site; IDR 180,000,000 - 340,000,000; Full time

Job summary

BP AKR Fuels Retail in Indonesia is seeking a Brand and Communications Leader to plan, manage, and control the company’s brand, marketing communications, and CRM strategies to strengthen brand image and customer loyalty at SPBU.

You will oversee brand guidelines, corporate communications, media relations, and CRM programs, and lead a team to deliver campaigns, loyalty initiatives, and CSR projects across channels.

Qualifications

• Bachelor’s degree in Marketing, Communication or related field.
• Minimum 5 years in brand management, marketing communication, or corporate communication.
• Minimum 3 years in a managerial role, preferably in retail, FMCG or fuel retail.
• Strong understanding of brand management, marketing communication, and CRM.
• Excellent communication, presentation and negotiation skills.

Responsibilities

• Develop and implement the brand strategy aligned with vision and positioning of the fuel retail business.
• Ensure brand identity consistency across all channels and media.
• Manage corporate communications, including marketing, corporate comms and PR.
• Lead campaigns (SPBU promotions, loyalty programs, CSR, rebranding, openings) and content.
• Partner with media and agencies; handle reputational risk management.
• Develop CRM strategies; manage databases and loyalty programs; analyze customer data.

Skills

Brand management

Marketing communications

CRM strategy

Leadership

Data analysis

Strategic planning

Project management

Digital marketing

Social media

Education

Bachelor’s degree in Marketing, Communication or Management

Job description

BP AKR Fuels Retail in Indonesia is seeking a Brand and Communications Leader to plan, manage, and control the company’s brand, marketing communications, and CRM strategies to strengthen brand image and customer loyalty at SPBU.

You will oversee brand guidelines, corporate communications, media relations, and CRM programs, and lead a team to deliver campaigns, loyalty initiatives, and CSR projects across channels.