Brand Campaign Architect: Content, KOLs & Growth

PT. WISELIE INTERNATIONAL SOLUTIONS; Tangerang Selatan; On-site; IDR 78,120,000 - 122,760,000; Full time

Job summary

PT. WISELIE INTERNATIONAL SOLUTIONS is seeking a Brand Executive to drive day-to-day brand operations and campaign execution in Indonesia.

The role focuses on implementing 360° marketing tactics, including KOL management, social media content, and digital advertising support, while coordinating cross-functionally to uphold the brand identity. The candidate will report to the Brand Manager/Supervisor and bring at least 2 years of brand or marketing experience in FMCG or D2C brands.

Qualifications

• Bachelor's degree in Marketing, Communications, Management, Business, or related field.
• Minimum 2 years of experience in Brand Management, Digital Marketing, or Marketing Communications.
• Prior experience in FMCG, Beauty, Personal Care, Health & Wellness or fast-growing local D2C brands is preferred.
• Direct experience executing KOL campaigns, managing social media content, and coordinating promotional projects.

Responsibilities

• Execute daily and monthly tactical plans aligned with the Brand Manager/Supervisor's direction.
• Oversee online and offline campaigns from brief to material distribution.
• Ensure brand guideline consistency across materials, packaging, and social channels.
• Develop and manage social media content calendars with creative and social teams.
• Assist in coordinating digital ad execution (Meta/TikTok/Google) with internal teams or agencies.
• Support partnerships, co-branding initiatives, and community events.
• Track performance metrics and provide actionable insights with Sales/E-Commerce teams.

Skills

Brand management

Digital marketing

KOL campaigns

Social media management

Campaign coordination

Education

Bachelor's degree in Marketing or related field

Job description

PT. WISELIE INTERNATIONAL SOLUTIONS is seeking a Brand Executive to drive day-to-day brand operations and campaign execution in Indonesia.

The role focuses on implementing 360° marketing tactics, including KOL management, social media content, and digital advertising support, while coordinating cross-functionally to uphold the brand identity. The candidate will report to the Brand Manager/Supervisor and bring at least 2 years of brand or marketing experience in FMCG or D2C brands.