Brand Activation & Campaign Ops Specialist

PT. Levi Kuliner Management; Jakarta Pusat; On-site; IDR 90,000,000 - 150,000,000; Full time

Job summary

Hang Tuah Kopi & Toastery is seeking a Marketing professional to drive local promotions across 20 outlets in Indonesia. You will plan branding initiatives, coordinate campaigns, and manage partnerships to boost traffic and sales while tracking budgets and outcomes.

The role emphasizes analytical thinking, multi-project handling, and creative execution in a fast-paced Peranakan-inspired food and beverage brand environment.

Qualifications

• Minimum 2 years experience in Marketing, especially Marketing Operational / Brand Activation / Ecommerce.
• Bachelor's degree in Marketing, Communications or Any field related.
• Organized, detail-oriented, and able to manage multiple projects simultaneously.
• Analytical mindset — able to track campaign data and draw actionable insights.
• Creative thinker who is also execution-focused and comfortable working in a fast-paced environment.

Responsibilities

• Collaborate with Operational Team through brainstorming sessions to identify and execute local promotions that drive traffic and sales at each outlet.
• Plan and execute marketing campaigns across all outlets — covering branding initiatives, sales boost programs, seasonal promotions, and other marketing activities.
• Responsible to platforms related to marketing/branding.
• Track and report on the performance of campaigns, promotions, and partnerships — including budget utilization and key results.
• Develop and manage brand collaboration and partnership initiatives for co-promotions, cross-brand campaigns, and local outlet activations.
• Identify bottlenecks in marketing processes and implement scalable solutions.

Skills

Marketing operations

Brand activation

Ecommerce

Campaign tracking

Education

Bachelor's in Marketing

Bachelor's in Communications

Tools

Analytics tools

Budget tracking software

CRM

Job description

Hang Tuah Kopi & Toastery is seeking a Marketing professional to drive local promotions across 20 outlets in Indonesia. You will plan branding initiatives, coordinate campaigns, and manage partnerships to boost traffic and sales while tracking budgets and outcomes.

The role emphasizes analytical thinking, multi-project handling, and creative execution in a fast-paced Peranakan-inspired food and beverage brand environment.