Beauty Brand Marketing Lead - Indonesia

PT Lets Cosmetic Indonesia; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading cosmetics company in Indonesia seeks a Marketing Manager to develop and execute integrated marketing strategies tailored for the Indonesian market. You will be responsible for leading marketing campaigns across digital and traditional channels, while localizing global beauty trends to enhance brand awareness and customer acquisition. The ideal candidate will have at least 3 years of marketing experience in cosmetics and a deep understanding of the Indonesian market, along with fluency in English.

Qualifications

• Minimum of 3 years of marketing experience in cosmetics, skincare, FMCG, or pharmaceutical industry.
• Proven track record of building successful marketing strategies.
• Deep understanding of the Indonesian beauty consumer journey.

Responsibilities

• Develop and manage the brand's annual marketing plan and budget.
• Lead omnichannel marketing campaigns across various platforms.
• Measure and optimize marketing campaign performance.

Skills

Marketing strategy development

Project management

Cross-cultural team collaboration

Fluency in English

Consumer insights analysis

Education

Bachelor's degree in Marketing or Business

Job description

A leading cosmetics company in Indonesia seeks a Marketing Manager to develop and execute integrated marketing strategies tailored for the Indonesian market. You will be responsible for leading marketing campaigns across digital and traditional channels, while localizing global beauty trends to enhance brand awareness and customer acquisition. The ideal candidate will have at least 3 years of marketing experience in cosmetics and a deep understanding of the Indonesian market, along with fluency in English.