AREA MARKETING SUPERVISOR

PT. Dwidaya World Wide; Jakarta Barat; On-site; IDR 90,000,000 - 150,000,000; Full time

Job summary

Dwidaya Tour & Travel is seeking a results-driven Area Marketing professional to develop and execute localized marketing plans across Jakarta and surrounding areas. You will translate national campaigns into local activations, build partnerships, and drive lead generation with a budget-conscious approach.

You will collaborate with branches to monitor lead quality, track campaign performance, and coordinate events, mall activations, and community programs that enhance customer acquisition and

Qualifications

• Relevant experience in area or field marketing, local activations, partnerships, or community engagement, with a track record of supporting sales.
• Minimum 4 years of experience managing retail store marketing activities, including social media, BTL activations, hyperlocal partnerships, and community engagement, with measurable commercial targets such as store visits, leads, or sales.
• Experience planning and executing local campaigns, events, and lead generation activities within an allocated budget.
• Strong ability to identify local market opportunities and build relationships with communities, businesses, and potential partners.
• Experience coordinating with sales or branch teams, including monitoring leads and follow-up activities.
• Strong project management skills, with the ability to manage multiple activities and priorities independently.
• Understanding of campaign budgeting, audience targeting, retargeting, and basic marketing performance analysis.
• Familiarity with offline promotional materials, including collateral, signage, and event displays.
• Strong communication, negotiation, and stakeholder management skills.
• Good command of English.
• Willingness to travel frequently to support branch activities.
• Founded in 1967, Dwidaya Tour & Travel is one of Indonesia’s most established travel companies, with 55 branches nationwide.
• We foster a professional, dynamic environment where people can grow, contribute, and explore. Excellence is valued, and passion for creating memorable travel experiences is recognized.
• Team members can pursue career development, including becoming a Tour Leader with international exposure, and long-term growth within the company.
• Dwidaya’s service quality has been acknowledged by leading airlines such as Air New Zealand, ANA, Emirates, Etihad, Garuda Indonesia, Japan Airlines, Malaysia Airlines, Qantas, Qatar Airways, and Singapore Airlines.

Responsibilities

• Develop area marketing plans based on branch needs, local market opportunities, and sales targets.
• Translate national campaigns into relevant local activities, including community partnerships, events, and lead generation programmes.
• Map potential customers and local partners, including malls, offices, banks, schools, communities, and corporate organisations.
• Coordinate branch campaigns, promotional materials, and local activations to ensure consistent execution.
• Organise travel fairs, pop-ups, community events, and corporate roadshows in collaboration with branch teams.
• Work with branches to monitor lead quality, allocation, response times, and sales follow-up.
• Coordinate with Performance Marketing on local targeting, campaign requirements, and lead tracking.
• Track activity results, expenses, bookings, and revenue, and evaluate campaign effectiveness.
• Support branches in reviewing local marketing performance and identifying opportunities to improve customer acquisition and conversion.

Skills

Area marketing planning

Retail store marketing

Partnerships & community engagement

Event organization

Lead generation

Budget management

English communication

Job description

Develop area marketing plans based on branch needs, local market opportunities, and sales targets.

Translate national campaigns into relevant local activities, including community partnerships, events, and lead generation programmes.

Map potential customers and local partners, including malls, offices, banks, schools, communities, and corporate organisations.

Coordinate branch campaigns, promotional materials, and local activations to ensure consistent execution.

Organise travel fairs, pop-ups, community events, and corporate roadshows in collaboration with branch teams.

Work with branches to monitor lead quality, allocation, response times, and sales follow-up.

Coordinate with Performance Marketing on local targeting, campaign requirements, and lead tracking.

Track activity results, expenses, bookings, and revenue, and evaluate campaign effectiveness.

Support branches in reviewing local marketing performance and identifying opportunities to improve customer acquisition and conversion.

QUALIFICATIONS

Relevant experience in area or field marketing, local activations, partnerships, or community engagement, with a track record of supporting sales.

Minimum 4 years of experience managing retail store marketing activities, including social media, BTL activations, hyperlocal partnerships, and community engagement, with measurable commercial targets such as store visits, leads, or sales.

Experience planning and executing local campaigns, events, and lead generation activities within an allocated budget.

Strong ability to identify local market opportunities and build relationships with communities, businesses, and potential partners.

Experience coordinating with sales or branch teams, including monitoring leads and follow-up activities.

Strong project management skills, with the ability to manage multiple activities and priorities independently.

Understanding of campaign budgeting, audience targeting, retargeting, and basic marketing performance analysis.

Familiarity with offline promotional materials, including collateral, signage, and event displays.

Strong communication, negotiation, and stakeholder management skills.

Good command of English.

Willingness to travel frequently to support branch activities.

Founded in 1967, Dwidaya Tour & Travel is one of Indonesia’s most established travel companies, with 55 branches nationwide.

We foster a professional, dynamic environment where people can grow, contribute, and explore. Excellence is valued, and passion for creating memorable travel experiences is recognized.

Team members can pursue career development, including becoming a Tour Leader with international exposure, and long-term growth within the company.

Dwidaya’s service quality has been acknowledged by leading airlines such as Air New Zealand, ANA, Emirates, Etihad, Garuda Indonesia, Japan Airlines, Malaysia Airlines, Qantas, Qatar Airways, and Singapore Airlines.

Founded in 1967, Dwidaya Tour & Travel is one of Indonesia’s most established travel companies, with 55 branches nationwide.

We foster a professional, dynamic environment where people can grow, contribute, and explore. Excellence is valued, and passion for creating memorable travel experiences is recognized.

Team members can pursue career development, including becoming a Tour Leader with international exposure, and long-term growth within the company.

Dwidaya’s service quality has been acknowledged by leading airlines such as Air New Zealand, ANA, Emirates, Etihad, Garuda Indonesia, Japan Airlines, Malaysia Airlines, Qantas, Qatar Airways, and Singapore Airlines.