Visual Identity Lead & AI-Driven Multimedia Director

Saint Francis University

Hong Kong

On-site

HKD 360,000 - 720,000

Full time

14 days+

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Job summary

Saint Francis University seeks a creative leader to drive the Centre's visual identity across projects, programmes, events, publications, exhibitions, and promotional activities. You will translate objectives into compelling visual concepts and guide production from concept to delivery.

With a strong portfolio in design, multimedia, and branding, you will manage teams and collaborate with university units to showcase research outcomes and institutional initiatives through AI-enabled content and

Qualifications

Bachelor's degree in Design, Visual Communication, Multimedia Design, Creative Media, or related discipline.
At least 5 years of professional experience in graphic design, multimedia production, branding, or creative direction.
Strong portfolio demonstrating excellence in visual communication, publication design, digital content, and creative projects.
Proficiency in Adobe Creative Suite and relevant multimedia production tools.
Familiarity with AI-assisted creative tools and emerging design technologies is an advantage.
Strong project management, communication, and interpersonal skills.
Excellent command of written and spoken English and Chinese.

Responsibilities

Lead the development and implementation of the Centre's visual identity across projects, programmes, events, publications, exhibitions, and promotional activities.
Establish and maintain brand standards to ensure consistency, quality, and effective visual communication across all Centre initiatives.
Translate project objectives, research outcomes, and institutional priorities into compelling creative concepts and visual solutions.
Provide creative leadership and uphold high standards of design excellence across all outputs.
Design and produce graphic, multimedia, and communication materials, including publications, presentations, marketing collateral, social media content, videos, animations, motion graphics, and digital storytelling assets.
Develop visual and multimedia content that effectively showcases project outcomes, research findings, Centre activities, and institutional initiatives.
Utilize AI tools and emerging technologies to generate, edit, enhance, and optimize content.
Explore and implement innovative approaches to strengthen audience engagement and outreach.
Develop visual concepts and design solutions for exhibitions, showcases, installations, conferences, workshops, and public engagement activities.
Coordinate with teams, production vendors, and external providers to ensure effective delivery of design solutions and events.
Manage creative projects from concept to production and delivery, ensuring alignment with objectives, timelines, and quality.
Lead the production of multimedia content and assets to support the Centre's projects, programmes, exhibitions, marketing, and public engagement.
Collaborate with University units to develop multimedia, graphic, video, and AI-generated content supporting branding and communications.
Work with photographers, videographers, developers, printers, and other creators as needed.
Maintain design assets, multimedia resources, brand guidelines, and creative documentation for Centre activities.
Support operations, exhibitions, events, and strategic activities of the Irene Lam Centre for Collaborative Projects.