Vice President, Marketing Program Manager

Bank of America; Hong Kong; On-site; HKD 1,200,000 - 2,000,000; Full time

Job summary

Bank of America in Hong Kong is seeking an experienced regional marketing leader to drive integrated marketing programs across the franchise. You will partner with senior marketing and business leaders to deliver plans that position and grow the business, balancing risk and speed with global standards.

The role focuses on rapidly expanding BofA’s presence and reputation in APAC markets, coordinating with international teams while delivering data-driven campaigns across channels.

Qualifications

• At least 10 years of integrated marketing experience in a multinational financial institution.
• Undergraduate degree from a recognized university.
• Strong English language skills for a regional role.
• Deep B2B marketing expertise within global banking.
• Experience planning and managing budgets with stakeholders.

Responsibilities

• Create, develop, and deliver innovative, high impact marketing programs across countries, segments and channels.
• Support client engagement through new and inspiring marketing initiatives.
• Execute programs across channels to maximum impact and use data to optimize in real time.
• Coordinate with global teams, including Communications, Events and client facing functions.
• Manage stakeholder relationships across the region and ensure regulatory compliance in campaigns.

Skills

Integrated marketing

Budget management

English skills

Stakeholder engagement

Cross-functional collaboration

Education

Undergraduate degree

Tools

MS Office

Job description

Job Description

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day. Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates’ physical, emotional, and financial wellness through affordable, competitive and flexible benefits. We value the unique perspectives individuals bring from all backgrounds and career paths - whether shaped by military service, community college education, or a wide range of work and life experiences. These journeys foster resilience, leadership and innovation, strengthening our workforce and positively impact the communities we serve. Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development. Our approach includes clear in-office expectations, while providing an appropriate level of flexibility based on role‑specific responsibilities and business needs. At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact.

This role in Bank of America’s (BofA) regional Communications, Marketing and Corporate Affairs team involves working with a fast‑paced team, as you help drive Brand Marketing Programs across the franchise. You will partner with senior marketing and business leaders across a multi asset platform to deliver integrated marketing plans that will help position and drive business growth. The successful candidate will focus on rapidly developing BofA’s presence and reputation, commensurate with its position as one of the world’s largest and fastest growing financial institutions. We are seeking an energetic, organized problem‑solver. They will bring new ideas, work on innovative programs, and play a role across both regional and international marketing teams where relevant.

Responsibilities

• Create, develop, and deliver innovative, high impact marketing programs:
• Support client engagement through key new and inspiring marketing initiatives.
• Execute marketing programs across countries, segments, and channels to maximum impact.
• Use data in all its forms to optimize programs in real time.
• Ensure activation of bank programs across all channels by working closely with colleagues in other teams internationally and globally, including Communications, Events and other client facing functions.
• Capture and report on marketing initiatives, run approvals, and ensure compliance in the increasingly regulated marketing landscape.
• Acting as a lead on website updates for regulatory and line of business content.
• Help coordinate and utilize the regional marketing team and agency partners (internal and external) at your disposal.
• Manage stakeholder relationships across the region at all levels.
• Align with global marketing counterparts to leverage and partner across marketing activities and campaigns.
• Market effectively within a risk management framework, with compliance and operational efficiency.

Required Skills

• At least 10 years of integrated marketing experience with a strong track record at a leading multinational financial institution or securities firm.
• Relevant undergraduate degree from a recognized university.
• Strong executive presence and excellent English language skills, as required in a regional role.
• Possess deep B2B marketing (positioning, messaging, branding, advertising, digital and events), analytical and technical expertise within global banking.
• Solid track record in planning and managing budgets, whilst integrating the overall effort with business stakeholders, events and communication leads with knowledge of the key Asia Pacific market hubs.
• Strong interpersonal acumen, clear communication skills and the ability to influence.
• Able to operate independently in a high-functioning, matrixed organization, building consensus and ensuring compliance with global standards.

The role is based in Hong Kong and reports into the Regional Head of Communications, Marketing & Corporate Affairs.

Critical Competencies

• Expertise delivering marketing activity/programs with a focus on digital, with ongoing tracking and monitoring.
• Understanding of the end-to-end marketing process, and ability to take ownership of relevant tasks to achieve this.
• Experience delivering content-drivenmarketing (such as business insights) across a range of mediums including video and online.
• Comfortable working in a fast‑paced, collaborative environment and able tp prioritize and manage multiple projects and deliverables.
• Adept at MS Office and functionality.

Desired Skills

• Experience working across multiple geographies; understanding of the differences (regulatory and cultural) between the APAC financial markets.

Opportunity and Inclusion

Each employee brings unique skills, background and opinions. We see opportunity and inclusion as our platform for innovation and a key component in our success.

Values

Learn about our four values that represent what we believe.

Partnering Locally

Learn about some of the ways Bank of America is making a difference in the communities we serve.

Global Impact

Learn about the six areas that guide Bank of America’s efforts to help make financial lives better for customers, clients, communities and our teammates.