Strategic Planning Manager: Segmentation & Campaigns

Nanyang Commercial Bank Ltd.; Hong Kong; On-site; HKD 335,000 - 391,000; Full time

Job summary

Nanyang Commercial Bank Ltd. in Hong Kong is seeking a Marketing Analyst to design and strengthen value propositions for mass and high net worth clients, supporting proposition pillars through customer insight, segmentation analysis and targeted campaigns.

You will deliver business intelligence to drive data‑driven decisions, identify workflow improvements to boost campaign efficiency, and collaborate across teams.

Qualifications

• Bachelor’s degree in Marketing, Business Administration or related fields.
• 2–3 years of experience in the financial industry, preferably with exposure to digital campaigns or customer segmentation.
• Familiarity with marketing strategies, customer segmentation, and campaign lifecycle management.
• Experience with digital channels (e.g., social media, email marketing).
• Strong organizational, analytical and communication skills.
• Self-driven and creative with the ability to take on multiple activities and tasks.
• Good command of both spoken and written English and Chinese; Putonghua proficiency is an advantage.

Responsibilities

• Assist to design and strengthen value propositions for mass and high net worth segment to support the proposition pillars through customer insight;
• Conduct customer segmentation analysis to identify high-value opportunities and support the creation of targeted marketing campaigns (e.g., product launches, loyalty programs);
• Deliver comprehensive business intelligence and market analysis to support data-driven decision-making and strategic planning;
• Identify opportunities to streamline the workflow to improve campaign efficiency and performance through automation, technology, etc.

Skills

Customer segmentation

Campaign management

Digital marketing

Marketing analytics

English Chinese communication

Education

Bachelor’s degree in Marketing or related field

Job description

Nanyang Commercial Bank Ltd. in Hong Kong is seeking a Marketing Analyst to design and strengthen value propositions for mass and high net worth clients, supporting proposition pillars through customer insight, segmentation analysis and targeted campaigns.

You will deliver business intelligence to drive data‑driven decisions, identify workflow improvements to boost campaign efficiency, and collaborate across teams.