Strategic Planning Assistant — Segment Growth & Analytics

Nanyang Commercial Bank, Limited; Hong Kong Island; On-site; HKD 420,000 - 620,000; Full time

Job summary

Nanyang Commercial Bank, Limited is seeking an Assistant Strategic Planning Manager, Segment Management to strengthen value propositions for mass and high net worth segments through customer insight. You will analyze segmentation and assist in targeted campaigns, while delivering BI to support strategic decisions.

The role requires a bachelor’s degree in marketing or related field and 2–3 years in the financial sector with digital campaign exposure.

Qualifications

• Bachelor’s degree in Marketing, Business Administration or related field.
• 2–3 years of experience in the financial industry, preferably with exposure to digital campaigns or customer segmentation.
• Familiarity with marketing strategies, customer segmentation, and campaign lifecycle management.
• Experience with digital channels (e.g., social media, email marketing).
• Strong organizational, analytical and communication skills.
• Self-driven and creative with the ability to take on multiple activities and tasks.
• Good command of both spoken and written English and Chinese; Putonghua proficiency is an advantage.

Responsibilities

• Assist to design and strengthen value propositions for mass and high net worth segment to support the proposition pillars through customer insight.
• Conduct customer segmentation analysis to identify high-value opportunities and support the creation of targeted marketing campaigns (e.g., product launches, loyalty programs).
• Deliver comprehensive business intelligence and market analysis to support data-driven decision-making and strategic planning.
• Identify opportunities to streamline the workflow to improve campaign efficiency and performance through automation, technology, etc.

Skills

Marketing strategy

Customer segmentation

Campaign lifecycle management

Digital channels

Analytical skills

Bilingual English/Chinese

Education

Bachelor's degree in Marketing or related field

Job description

Nanyang Commercial Bank, Limited is seeking an Assistant Strategic Planning Manager, Segment Management to strengthen value propositions for mass and high net worth segments through customer insight. You will analyze segmentation and assist in targeted campaigns, while delivering BI to support strategic decisions.

The role requires a bachelor’s degree in marketing or related field and 2–3 years in the financial sector with digital campaign exposure.