Strategic Communications Lead (2-Year Contract)

Oxfam Hong Kong; Hong Kong; On-site; HKD 670,000 - 1,339,000; Full time

Job summary

Oxfam Hong Kong is seeking a Communications Manager (2-year contract, renewable) to drive branding, corporate messaging and digital initiatives. You will lead the communications team, shape strategic narratives and oversee content across media, digital channels and events.

The role requires strong English and Chinese writing, a proven track record in strategic communications, crisis management and stakeholder engagement, with extensive NGO experience preferred.

Qualifications

• Degree in Communications, Journalism, Public Relations, Marketing, Digital Media or related disciplines.
• Minimum 15 years’ relevant working experience, of which 8 years on managerial grade.
• Proven experience in communications strategy, brand management, digital/social media strategy, crisis communications and editorial planning.
• Excellent writing, editing and storytelling skills in English and Chinese.
• Strong leadership, stakeholder management and cross-functional collaboration.
• Experience in NGOs or mission-driven organisations would be an advantage.

Responsibilities

• Lead the Communications Team and manage communications plans and budgets to support Oxfam Hong Kong’s goals.
• Develop and implement communications strategies to raise awareness, engagement and public support.
• Oversee brand management to ensure consistent messaging, tone of voice, visual identity and adherence to brand guidelines.
• Manage content development across media, digital, social media, publications, videos and other communication channels.
• Lead digital and social media strategies, including channel management, online engagement, community interaction and campaign performance tracking.
• Build and maintain media relations, influencer/KOL networks, celebrity contacts and other external relationships.
• Plan and execute marketing communications initiatives, including events, press conferences, campaigns and promotional activities.
• Manage crisis communications, reputational risks, sensitive issues, emergency responses and public statements.
• Oversee editorial planning and content governance, including editorial calendars, approval workflows, tone of voice and quality control.
• Monitor and evaluate communication campaigns using analytics, media monitoring, social media insights and audience feedback.
• Work closely with internal teams, including Directorate, Fundraising Teams and Programme Units to develop integrated communications and ensure quality.
• Manage external vendors, agencies and production partners to ensure timely and high-quality delivery.
• Coach and develop team members to strengthen communications capability and performance.

Skills

Leadership

Strategic communications

Editorial planning

Crisis communications

Stakeholder management

Project management

Digital & social media

English writing

Chinese writing

Education

Bachelor's degree in Communications/PR/related field

Tools

MS Office

Chinese word processing

Job description

Oxfam Hong Kong is seeking a Communications Manager (2-year contract, renewable) to drive branding, corporate messaging and digital initiatives. You will lead the communications team, shape strategic narratives and oversee content across media, digital channels and events.

The role requires strong English and Chinese writing, a proven track record in strategic communications, crisis management and stakeholder engagement, with extensive NGO experience preferred.