Strategic Bancassurance Partnerships Manager

Manulife; Hong Kong; Hybrid; HKD 700,000 - 1,000,000; Full time

Job summary

Manulife invites applications for a bancassurance product marketing specialist to develop bank-focused product materials, sales tools and customer presentations that support insurance sales through banking channels. You will craft bank-themed propositions, conduct market research and collaborate with bank partners, marketing and product teams to drive propositions and launches.

The role requires a strong background in life insurance, 4–7 years in bancassurance or related areas, and excellent

Qualifications

• Bachelor's degree in Business/Marketing/Finance/Insurance or related disciplines.
• 4-7 years of experience in bancassurance, insurance product marketing, product proposition, product development or sales enablement.
• Strong understanding of life insurance products and bancassurance distribution.
• Creative mindset with ability to turn product features into customer value propositions and sales stories.
• Strong communication, presentation and stakeholder management skills.
• Proficient in PowerPoint and Excel.

Responsibilities

• Develop and maintain bank-specific product materials, sales tools, customer presentations and marketing collateral to support insurance sales through banking channels.
• Identify and develop innovative, bank-themed insurance propositions to enhance customer engagement and support business growth.
• Conduct market and competitor research to generate new proposition ideas and improve existing sales solutions.
• Partner closely with bank partners, marketing and product stakeholders to drive proposition initiatives and product launches.

Job description

Manulife invites applications for a bancassurance product marketing specialist to develop bank-focused product materials, sales tools and customer presentations that support insurance sales through banking channels. You will craft bank-themed propositions, conduct market research and collaborate with bank partners, marketing and product teams to drive propositions and launches.

The role requires a strong background in life insurance, 4–7 years in bancassurance or related areas, and excellent