Strategic Alliances, Principal (Senior Manager)

AIA Hong Kong and Macau; Hong Kong; On-site; HKD 700,000 - 1,100,000; Full time

Job summary

AIA Hong Kong and Macau is seeking a senior marketing professional to lead strategic alliances, sponsorships and brand partnerships. Reporting to the Director, Brand Marketing and Strategic Alliances, you will shape collaboration strategies, engage with partners, and drive growth across Asia.

You will oversee roadmaps, governance, budgets, and measurement frameworks, working with cross-functional teams to deliver impactful campaigns and sponsor activations while ensuring compliance and risk

Qualifications

• Bachelor’s degree required; MBA preferred.
• 7+ years of marketing experience with sponsorship/ liaison experience.
• Existing network of alliances contacts.
• Ability to effectively manage multiple priorities simultaneously in a fast-paced environment.
• Strong interpersonal and communications skills.
• Strong analytical and innovative problem-solving skills.
• Proficiency in Excel, PowerPoint.
• Proficiency in English and Chinese; Digital/social media savvy.
• License may be required if job involves regulated activities.

Responsibilities

• Develop and execute strategic alliance and sponsorship roadmaps to support AIA Hong Kong and Macau's brand, distribution and business objectives.
• Identify, evaluate and recommend new partnership, sponsorship and business development opportunities, supported by commercial assessment, market insights and business case analysis.
• Support contract negotiation, rights management and partnership governance, ensuring optimal value delivery, compliance and risk management throughout the partnership lifecycle.
• Establish measurement frameworks and performance KPIs to evaluate sponsorship and partnership effectiveness, delivering post-campaign analysis and actionable recommendations.
• Manage sponsorship and partnership budgets, ensuring efficient resource allocation and delivery against agreed objectives and financial targets.
• Drive integrated activation planning across brand, marketing, digital, customer, agency and partnership channels to maximise engagement and business impact.
• Provide strategic counsel and recommendations to senior management on sponsorship, partnership and alliance opportunities, market trends and competitive developments.
• Represent AIA in high-level engagements with key partners, rights holders, industry stakeholders and event organisers to strengthen relationships and identify future collaboration opportunities.
• Support cross-functional project teams and external agencies to ensure smooth execution, strong governance and delivery of agreed outcomes.

Skills

Strategic partnerships

Sponsorship management

Contract negotiation

Analytics & market insights

Cross-functional collaboration

Budget management

Stakeholder communication

Event sponsorship & activation

Education

Bachelor’s degree or above

Tools

Excel

PowerPoint

Job description

Create connections that move people and business forward.

At AIA, your customer insight, commercial expertise and ideas can contribute to our Purpose of helping millions of people live Healthier, Longer, Better Lives. Across our diverse markets, you will take on meaningful challenges, collaborate with talented colleagues and turn insight into engaging experiences, trusted relationships and sustainable growth for our customers and communities.

Join us to shape how people engage with health, wellbeing and protection, grow through new experiences and extend your impact across Asia.

About the Role

Reporting to Director, Brand Marketing and Strategic Alliances, the incumbent is responsible to lead and deliver strategic alliances initiatives to support business priorities.
The role requires extensive collaboration with different business functions and external partners to maximise business benefits via various engagement and initiatives. The incumbent is also responsible for supporting company-wide initiatives for AIA HongKong and Macau, and AIA Group when required.

This role contributes to the delivery of customer outcomes that are reliable, thoughtful, and create meaningful impact for customers and society. The role holder is expected to embed a customer first mindset in all decisions and actions by developing a clear understanding of customer needs, taking end to end ownership to resolve issues, and working collaboratively across teams to continuously enhance the customer journey—both directly and indirectly.

Roles and Responsibilities:

• Develop and execute strategic alliance and sponsorship roadmaps to support AIA Hong Kong and Macau's brand, distribution and business objectives.
• Identify, evaluate and recommend new partnership, sponsorship and business development opportunities, supported by commercial assessment, market insights and business case analysis.
• Support contract negotiation, rights management and partnership governance, ensuring optimal value delivery, compliance and risk management throughout the partnership lifecycle.
• Establish measurement frameworks and performance KPIs to evaluate sponsorship and partnership effectiveness, delivering post-campaign analysis and actionable recommendations.
• Manage sponsorship and partnership budgets, ensuring efficient resource allocation and delivery against agreed objectives and financial targets.
• Drive integrated activation planning across brand, marketing, digital, customer, agency and partnership channels to maximise engagement and business impact.
• Provide strategic counsel and recommendations to senior management on sponsorship, partnership and alliance opportunities, market trends and competitive developments.
• Represent AIA in high-level engagements with key partners, rights holders, industry stakeholders and event organisers to strengthen relationships and identify future collaboration opportunities.
• Support cross-functional project teams and external agencies to ensure smooth execution, strong governance and delivery of agreed outcomes.

Minimum Job Requirements:

• Bachelor’s degree or above
• 7+ years of marketing experience, preferably with sponsorship/ liaison experience
• Existing network of alliances contacts
• Ability to effectively manage multiple priorities simultaneously in a fast-paced environment
• Strong interpersonal and communications skills
• Strong analytical and innovative problem-solving skills
• Proficiency in Excel, Powerpoint
• Proficiency in English and Chinese
• Digital/social media savvy
• The incumbent is required to obtain relevant license if the job involves in regulated activities.

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.