Strategic Alliances Leader: Partnerships & Growth

AIA; Hong Kong; On-site; HKD 900,000 - 1,500,000; Full time

Job summary

AIA Hong Kong is seeking a senior marketing professional to lead strategic alliances and sponsorship initiatives that support brand, distribution and business objectives across Hong Kong and Macau. You will collaborate with diverse business functions and external partners to maximise value and deliver measurable impact.

You will also help govern partnerships, negotiate rights, and guide cross-functional teams to ensure effective activation and governance, driving sustained growth and customer

Qualifications

• Bachelor’s degree or above.
• 7+ years of marketing experience, preferably with sponsorship/ liaison experience.
• Existing network of alliances contacts.
• Ability to effectively manage multiple priorities simultaneously in a fast-paced environment.
• Strong interpersonal and communications skills.
• Strong analytical and innovative problem-solving skills.
• Proficiency in Excel, Powerpoint.
• Proficiency in English and Chinese.
• Digital/social media savvy.
• The incumbent is required to obtain relevant license if the job involves in regulated activities.

Responsibilities

• Develop and execute strategic alliance and sponsorship roadmaps to support AIA Hong Kong and Macau’s brand, distribution and business objectives.
• Identify, evaluate and recommend new partnership, sponsorship and business development opportunities, supported by commercial assessment, market insights and business case analysis.
• Support contract negotiation, rights management and partnership governance, ensuring optimal value delivery, compliance and risk management throughout the partnership lifecycle.
• Establish measurement frameworks and performance KPIs to evaluate sponsorship and partnership effectiveness, delivering post-campaign analysis and actionable recommendations.
• Manage sponsorship and partnership budgets, ensuring efficient resource allocation and delivery against agreed objectives and financial targets.
• Drive integrated activation planning across brand, marketing, digital, customer, agency and partnership channels to maximise engagement and business impact.
• Provide strategic counsel and recommendations to senior management on sponsorship, partnership and alliance opportunities, market trends and competitive developments.
• Represent AIA in high-level engagements with key partners, rights holders, industry stakeholders and event organisers to strengthen relationships and identify future collaboration opportunities.
• Support cross-functional project teams and external agencies to ensure smooth execution, strong governance and delivery of agreed outcomes.

Skills

Marketing experience

Sponsorship

Liaison

Analytical thinking

Excel

PowerPoint

English

Chinese

Digital/social media savvy

Education

Bachelor’s degree or above

Tools

Excel

PowerPoint

Job description

AIA Hong Kong is seeking a senior marketing professional to lead strategic alliances and sponsorship initiatives that support brand, distribution and business objectives across Hong Kong and Macau. You will collaborate with diverse business functions and external partners to maximise value and deliver measurable impact.

You will also help govern partnerships, negotiate rights, and guide cross-functional teams to ensure effective activation and governance, driving sustained growth and customer