Sr. Spclst, Business Insights & Analytics - TW/HK

MSD; Hong Kong; Hybrid; HKD 700,000 - 1,100,000; Full time

Job summary

MSD is seeking a Senior Specialist in Business Insights & Analytics to act as a strategic analytics partner across commercial, marketing, and omnichannel decisions. The role translates complex data into clear, actionable insights that shape brand strategy, customer engagement, and business performance.

You will bridge business needs with analytics, data science, market research, and technology teams, contributing to a data-driven culture and collaborating across an international BIA community.

Qualifications

• Master’s degree in Business, Economics, Statistics, Data Science, or related field.
• 5+ years in analytics or data analysis (regulated industry preferred).
• Commercial, marketing, or sales support experience; pharma/healthcare a plus.
• Advanced skills with Excel, SQL, Tableau, Power BI; Python/R knowledge is beneficial.
• Working knowledge of AI and Generative AI technologies, including responsible and compliant use within a business environment.
• Experience leveraging AI tools to improve productivity, analysis, content development, and decision‑making.
• Ability to interpret complex data, deliver actionable insights, and communicate effectively.
• Strategic problem solver with strong business acumen and storytelling skills.
• Collaborative team player across business and technical teams.
• Adaptable and willing to learn new tools and approaches.
• Professional English for global collaboration is required; fluency in local language is preferred.

Responsibilities

• Analyze current and historical performance data to identify trends, opportunities, and risks across brands, campaigns, customers, and channels.
• Provide fact-based recommendations to support marketing strategy, sales execution, forecasting, and omnichannel effectiveness.
• Translate complex analytics into clear narratives tailored to senior and nontechnical stakeholders.
• Deliver ad-hoc analyses to support strategic and operational decision making.
• Contribute to the design of dashboards and standard reports tracking KPIs related to brand performance, sales force effectiveness, and customer engagement.
• Ensure KPI consistency, equity, and robustness across therapeutic areas and functions.
• Monitor campaign, brand, and omnichannel performance, highlighting insights and opportunities.
• Continuously improve reporting processes in collaboration with IT, global teams, and external partners.
• Leverage advanced analytics outputs (forecasting, segmentation, spend optimization) to enrich insights and recommendations.
• Partner with Data Science teams to interpret predictive models when relevant.
• Support business planning and forecasting accuracy through analytical input and scenario analysis.
• Identify and integrate new data sources such as primary or secondary Market Research.
• Partner with IT, Data Stewards, and external providers to ensure data quality, integrity, and governance.
• Support compliant data usage in line with local and global policies (GDPR, market research standards).
• Embraces AI as a core capability and proactively identifies opportunities to apply AI solutions to business challenges and operational processes.
• Champion the responsible adoption of AI, balancing innovation with governance, compliance, and ethical considerations.
• Use AI tools to augment analysis, decision‑making, content development, and workflow execution, improving team productivity and business impact.
• Contributes to and supports the design and implementation of AI-enabled solutions that deliver measurable value and accelerate business outcomes.
• Act as a trusted analytics partner to Marketing, Sales and Enablement teams.
• Collaborate within the global BIA community to share best practices and ensure strategic alignment.
• Contribute to data literacy initiatives and mentor junior analysts where applicable.

Skills

Excel

SQL

Tableau

Power BI

Python/R

AI literacy

Storytelling

Stakeholder communication

Education

Master’s degree in Business, Economics, Statistics, Data Science, or related field

Tools

Tableau

Power BI

Job description

Job Description

THE OPPORTUNITY

The Senior Specialist, Business Insights & Analytics (BIA) is a strategic analytics partner supporting commercial, marketing, and omnichannel decision‑making across priority therapeutic areas.

This role transforms complex internal and external data into clear, actionable insights that shape brand strategy, customer engagement, sales effectiveness, and business performance.

Acting as a data translator , the Senior Specialist BIA bridges business needs with analytics, data science, market research, and technology teams.

The role contributes actively to a data-driven culture , ensures alignment with global analytics frameworks, and may mentor junior analysts while collaborating within the international BIA community.

WHAT YOU WILL DO

1. Business & Commercial Insights

• Analyzecurrent and historical performance data toidentifytrends, opportunities, and risks across brands, campaigns, customers, and channels.
• Providefact-basedrecommendations to support marketing strategy, sales execution, forecasting, and omnichannel effectiveness.
• Translate complex analytics into clear narratives tailored to senior and nontechnical stakeholders.
• Deliverad-hocanalyses to support strategic and operationaldecision making.

2. Performance Measurement & Reporting

• Contribute to the designof dashboards and standard reports tracking KPIs related to brand performance, sales force effectiveness, and customer engagement.
• Ensure consistency, equity, and robustness of KPIs across therapeutic areas and functions.
• Monitor campaign, brand, and omnichannel performance, highlighting insights and opportunities.
• Continuously improve reporting processes in collaboration with IT, global teams, and external partners.

3. Advanced Analytics &Synthesis

• Leverage advanced analytics outputs (e.g.forecasting, segmentation, spendoptimization) to enrich insights and recommendations.
• Partner closely with Data Science teams to contribute to or interpret predictive models when relevant.
• Support business planning and forecasting accuracy through analytical input and scenario analysis.
• Identifyand integrate new data sources such as primary or secondary Market Research.
• Partnerwith IT, Data Stewards, and external providers to ensure data quality, integrity, and governance.
• Support compliant data usage in line with local and global policies (e.g.GDPR, market research standards).

4. AI-Enabled Productivity & Insights

• Embraces AI as a core capability and proactively identifies opportunities to apply AI solutions to business challenges and operational processes.
• Champions the responsible adoption of AI, balancing innovation with governance, compliance, and ethical considerations.
• Uses AI tools to augment analysis, decision‑making, content development, and workflow execution, improving team productivity and business impact.
• Contributes to and supports the design and implementation of AI-enabled solutions that deliver measurable value and accelerate business outcomes.

5. Cross-Functional Collaboration & Enablement

• Act as a trusted analytics partner to Marketing, Sales and DHH Capabilities Enablement teams.
• Collaborate within theglobal BIA communityto share best practices and ensure strategic alignment.
• Contribute todata literacy initiativesand mentor junior analysts where applicable.

WHAT YOU MUST HAVE

• Master’s degree in Business, Economics, Statistics, Data Science, or related field
• 5+ years in analytics or data analysis (regulated industry preferred)
• Commercial, marketing, or sales support experiencerequired; pharma/healthcare a plus
• Advanced skills with Excel, SQL, Tableau, Power BI; Python/R knowledge is beneficial
• Working knowledge of AI and Generative AI technologies, including responsible and compliant use within a business environment.
• Experience leveraging AI tools to improve productivity, analysis, content development, and decision‑making.
• Ability to interpret complex data, deliver actionable insights, and communicate effectively
• Strategic problem solver with strong business acumen and storytelling skills
• Collaborative team player experienced across business and technical teams
• Adaptable and willing to learn new tools and approaches
• Professional English for global collaboration is required; fluency in local language is preferred

Additional location(s) Compensation Information:

Required Skills:

Advanced Analytics, Analytics Insights, Business Analysis, Business Decisions, Business Process Improvements, Customer Engagement, Governance Management, Marketing Management, Measurement Reporting, Performance Metrics, Program Management, Scenario Planning, Stakeholder Relationship Management, Strategic Planning, Tableau (Software), Workday Advanced Reporting

Employee Status:

Regular

Flexible Work Arrangements:

Hybrid