Digital Marketing Officer

Leadership Solutions Limited; Hong Kong; On-site; HKD 223,000 - 391,000; Full time

Job summary

Leadership Solutions Limited is seeking a Digital Marketing Officer to craft and publish engaging content across multiple platforms including Instagram, Facebook, Xiaohongshu, and YouTube. You will plan ad strategies, design promotional materials, and shoot/edit videos and photos for campaigns and brand initiatives.

The role requires a diploma or design qualification with a strong portfolio, 1–2 years in graphic design, and proficiency in Adobe Creative Suite.

Qualifications

• Portfolio is a MUST for the application; show graphic and illustration work.
• 1–2 years of illustration or graphic design experience.
• Proficient in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Clip Studio Paint.
• Strong understanding of typography and color theory.
• Attention to detail and ability to work independently.

Responsibilities

• Develop, schedule, and post content across Instagram, Facebook, Xiaohongshu, and YouTube.
• Plan and execute social media ad strategies within budget and objectives.
• Design promotional materials for online and offline channels.
• Plan, shoot, and edit videos for campaigns and content.
• Capture high-quality photos for marketing materials and events.
• Collaborate with marketing team to align content with brand and audience.
• Ensure content reflects brand voice, style, and values.

Skills

Graphic design

Video production

Content strategy

Social media marketing

Photography

Education

Diploma/Design qualification

Tools

Adobe Illustrator

Adobe Photoshop

InDesign

Clip Studio Paint

Job description

We are looking for a Digital Marketing Officer for us. Deatils are as below:

Responsibilities:

• Develop, schedule, and post engaging content across platforms such as Instagram , Facebook, Xiaohongshu and YouTube to increase brand awareness and audience engagement;
• Plan and execute social media ad strategy according to campaign budget and objectives;
• Responsible for graphic design of promotional materials including online and offline advertisement, brochures, leaflets, print ads and P.O.P materials;
• Plan, shoot and edit compelling videos for marketing campaigns, product promotions and social media content, ensuring alignment with brand guidelines;
• Capture high-quality photos for use in social media, websites, marketing materials and other channels including product photography, lifestyle shots, and event coverage;
• Collaborate with the marketing team to create and execute content strategies that align with company goals and target audience preferences;
• Ensure all content reflects the company’s brand voice, style, and values.

Requirments:

• Diploma or equivalent qualification holder, preferably graduate from design institute major in Graphic Design, Multimedia Design, Illustration, Visual Communication, Graphic and Video Production;
• Portfolio is a MUST for the application.Proven experience in using illustrator for graphic and illustrations design, with a strong portfolio showcasing your skills and creative abilities;
• Proficient in Adobe Creative Suite and industry-standard design software (Illustrator, Photoshop, Clip Studio Paint, and InDesign, etc.), especially for Illustrator, Photoshop, and Clip Studio;
• 1-2 years of experience in illustration or graphic design;
• Solid understanding of design principles, typography, and color theory;
• Exceptional attention to detail and a commitment to delivering high-quality work;
• Creative, well-organized, detail-oriented with a strong sense of responsibility, and able to work independently.

Your application will include the following questions:

• Which of the following CAD software do you have experience with?
• Which of the following statements best describes your right to work in Hong Kong?
• What's your expected monthly basic salary?
• How many years' experience do you have as a graphic designer?
• How many years of graphic design experience do you have?
• Which of the following Adobe products are you experienced with?