Social Communications Executive, Asia

DECIEM | THE ABNORMAL BEAUTY COMPANY; Hong Kong; Hybrid; HKD 300,000 - 420,000; Full time

Benefits offered by this job

Hybrid work model

Summer Friday’s

Employee Assistance Program

Development Grants & LinkedIn Learning

Discount on ELC & DECIEM products

Job summary

DECIEM is hiring a proactive Social Communications Executive to drive influencer marketing amplification and engagement strategies, supported by the Communication Senior Manager. You should bring 2+ years in PR/communications or influencer marketing, plus a strong grasp of the beauty space and social platforms.

This is a hybrid, full-time role based in Harbour City, HK, with travel to meetings and events. You will collate reports, execute creator strategies, and analyse campaigns to inform

Qualifications

• 2+ years in PR, communications or influencer marketing role
• Understanding of the beauty industry and consumer sentiment
• Proven reporting experience and presenting results to key stakeholders
• Advanced user of all major social media platforms

Responsibilities

• Collate DECIEM’s social communications reports (activity and secured content) for team and external partners.
• Execute creator communications strategies to drive earned awareness, EMV, engagement, consideration and conversion.
• Analyse creator and campaign performance, providing insights to optimise future campaigns.
• Work with ELC affiliates and agencies to implement the Global Communications plan in SEA markets.
• Support SEA events and market launches via creator outreach and PR agency approvals.
• Manage creator relationships and ongoing engagement for regional campaigns and advocacy.
• Grow a diverse network of creators aligned with brand campaigns across The Ordinary and NIOD.
• Inform in-app tactics for community growth, retention, virality, and engagement.
• Monitor trends and creator opportunities; share insights with stakeholders.
• Build relationships with talent managers and agencies; maintain long-lasting partnerships.

Skills

Social media

Reporting

Influencer marketing

Stakeholder management

Beauty industry

Job description

WHAT ON EARTH IS DECIEM?

We are a collective of disrupters and doers, of creatives and scientists, with a mission to reimagine the world of beauty. Since inception, our vertically integrated structure, including our own laboratories, manufacturing, retail stores, and brand infrastructure, have enabled us to rapidly identify opportunities and deliver quality. Home to The Ordinary, NIOD, AVESTAN, and other emerging brands, our goal is to create with purpose. We were founded on the principle of doing everything that others don’t. Because normal gets you nowhere. We are DECIEM, The Abnormal Beauty Company. We are growing rapidly and we’re looking for someone who shares this vision and wants to grow with us!

WHAT WE'RE LOOKING FOR

A proactive, creative and results-driven Social Communications Executive who will be responsible for driving influencer marketing amplification and the engagement strategy to grow and nurture the community and drive EMV, with the support of the Communication Senior Manager. The successful candidate will have knowledge and a passion for the beauty industry, with exceptional interpersonal and communication skills, both oral and written. Experience in a similar role is highly regarded.

This role is suited to someone with a minimum of 2-3 years of experience in a PR, communications or influencer marketing role at an Account Executive or Junior Account Manager level etc.

This is a FT, permanent position based from the Estee Lauder office in Harbour City. This is a hybrid role, working 3 days in the office but will also require you to be out in the field attending meetings and events, some travel will also be required.

WHAT YOU'D BE DOING IN THIS ROL...

• Collate DECIEM’s social communications reports* (both activity + secured content), informing relevant team members + external partners
• Execute creator communications strategies to drive earned awareness, EMV, engagement, consideration and conversion.
• Analyse creator and campaign performance, providing insights and recommendations to optimise future campaign performance.
• Work closely with ELC affiliates and agencies to ensure the implementation of the Global Communications plan in SEA markets
• Support SEA regional eventing and new market launches through creator outreach, list approvals from PR agencies, as well as consulting on design, build and event journey experience
• Manage creator relationships and ongoing engagement to support regional campaigns and advocacy.
• Identify and grow a diverse network of creators per Icons, NPD and brand campaigns aligned with regional business priorities and campaign objectives across The Ordinary and NIOD.
• Inform in-app tactics for community growth, retention, virality, and engagement
• Monitor emerging social trends, platforms and creator opportunities, sharing relevant insights with relevant stakeholders.
• Create deep connections with talent managers and agencies, meeting regularly, and building long-lasting relationships
• DECIEM uses third-party monitoring and tracking tools to aid reporting and discovery

SKILLS AND QUALIFICATIONS NEEDED TO GET THE JOB DONE

• 2+ years of experience within a similar role; however, varied experience in other suitable industries is regarded
• Understanding of the beauty industry and consumer sentiment
• Proven reporting experience and presenting results to key stakeholders
• Advanced user of all major social media platforms, understanding capabilities, and evolutions
• Open-minded and inclusive, relishes the idea of communicating with beauty and lifestyle enthusiasts of all backgrounds, gender, and personal style

WHAT YOU'LL BE GAINING BY JOINING OUR TEAM

• A hybrid work model (for applicable roles).
• Summer Friday’s - get off at 1pm all summer long! (for applicable roles).
• Unlimited access to an Employee Assistance Program that includes mental health care, mindfulness programs, and more.
• Access to Development Grants & a LinkedIn Learning membership to help you keep growing and learning.
• A generous discount on ELC & DECIEM products for you, your family, and your friends.

BUILDING GROWTH TO POWER GOOD

• Defy Convention.
• Make it real.
• Play in the grey.
• Build Bridges.
• Be the rabbit.

SUSTAINABILITY AND SOCIAL IMPACT

DECIEM’s objective is to build growth and do good things while prioritizing people, animals, and the Earth.

Our Sustainability strategy is focused on fighting climate change, improved waste management, responsible packaging, responsible sourcing and product lifecycle, and water conservation.

In 2020, DECIEM established the Good Fund to support both large and grassroots charities in response to global events.

CREATING A HUMAN WORLD OF BEAUTY

DECIEM is committed to diversity, equity, and inclusion (DEI) by creating meaningful, measurable change in the lives of our team members and in the communities where we operate. Achieving equality is critical to DECIEM and our future. You can learn more about our DEI commitment in our open letter, DECIEM is an equal opportunity employer. We prohibit discrimination based on age, colour, disability, national origin, race, religion, sex, gender, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial and local laws. We are also committed to creating and maintaining an inclusive and accessible workplace. If you are contacted to be part of our recruitment process and require accommodation, please let us know.