Senior Visual Designer - Brand Identity & Typography Lead

Firebean Limited

Hong Kong

On-site

HKD 90,000 - 130,000

Full time

14 days+

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Job summary

Firebean Limited is seeking a Senior Visual Designer / Key Visual Specialist based in Wan Chai District to shape our visual identity and brand presence. This full-time role leads branding initiatives, crafts compelling narratives, and ensures consistency across brand touchpoints.

You will mentor junior designers, collaborate with marketing, product and creative teams, and stay ahead of typography trends. A strong portfolio and expert knowledge of brand systems are essential for delivering

Qualifications

Minimum 5 years of professional graphic design experience.
Expertise in brand identity design and brand systems.
Advanced typography skills including typeface selection and custom lettering.
Strong portfolio across brands, typography and campaigns.

Responsibilities

Develop and refine brand identity systems, including logos and guidelines.
Create key visual concepts for campaigns, digital platforms and ads.
Lead typography strategy and tailor typefaces to brand positioning.
Design assets across formats, ensuring brand consistency.
Lead projects from concept to delivery and manage timelines.
Mentor junior designers and collaborate with marketing, product, creative teams.
Present concepts and defend design decisions to stakeholders.
Maintain brand asset libraries and design systems.