Senior Retail Director

Lululemon Athletica; Hong Kong; On-site; HKD 1,800,000 - 2,800,000; Full time

Benefits offered by this job

Generous employee discounts

Paid time off

Fitness/yoga classes

Professional development programs

Job summary

lululemon Athletica is seeking a Senior Retail Director to lead the end-to-end China portfolio, including Hong Kong SAR, Macau SAR, Taiwan, Guangdong and Shenzhen. You will partner with cross-functional leaders to accelerate sustainable growth and deliver an exceptional omni-channel guest experience.

Reporting to the VP, Retail China, you will drive multi-year expansion, market strategy, and operational excellence across a large store network while building talent and shaping a high-performance

Qualifications

• 15+ years in retail with multi-unit leadership.
• Proven track record in high-growth, complex retail environments.
• Strong financial acumen and P&L leadership.

Responsibilities

• Define and own retail market strategy for China region.
• Lead end-to-end growth plans, store expansion, and ROI-driven investments.
• Drive omni-channel guest experience and social commerce growth.
• Build scalable operating models and ensure execution across stores.

Skills

Leadership

P&L management

Retail expansion

Omni-channel

Financial acumen

Stakeholder management

Strategic planning

Team development

Job description

Business Unit: Store Support Centre (SSC)

Time Type: Full-time

Description & Requirements

Who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

About this team

The Senior Retail Director is a senior market leadership role responsible for the end-to-end strategy, growth, and performance of a highly strategic retail portfolio encompassing Hong Kong SAR, Macau SAR, Taiwan, Guangdong and Shenzhen.

This role reports to the VP, Retail China and partners closely with cross-functional leaders across Retail, Brand, Community, People & Culture, Real Estate, Finance, Product, and E-commerce to accelerate sustainable growth, deepen market penetration, and deliver an exceptional omni-channel guest experience across multiple consumer, regulatory, and cultural environments.

Leading a large, geographically dispersed organization, the Senior Retail Director is accountable for business performance, market expansion, talent development, operational excellence, and brand growth across a diverse and complex region.

This leader serves as a key member of the China Retail Leadership Team, bringing market insights, strategic vision, and enterprise leadership to support Greater China business objectives.

Core responsibilities

• Co-create and own retail market strategy for China in partnership with VP Retail and cross-functional leaders
• Define and execute multi-year growth plans including:
  • Territory penetration (new cities, lower-tier expansion)
  • Store format evolution & store differentiation
  • Real estate strategy and existing network
• Translate China-specific consumer, competitor, and ecosystem insights into actionable growth strategies
• Act as a thought partner to NA and APAC teams, contributing China insights to broader retail strategy

Full P&L Ownership & Business Performance:

• Hold end-to-end accountability for area P&L, including revenue, margin, labor, productivity, and capital investment
• Drive high-volume performance management across a large and diverse store fleet
• Establish robust forecasting, KPI cadence, and data-driven decision-making processes
• Identify growth opportunities and risks through advanced analytics, local insights, and trend interpretation
• Lead aggressive new store expansion strategy and execution:
  • City prioritization (Tier 1/2/3 and beyond)
  • Strategic flagship placements and premium locations
• Store clustering and regional density strategy
• Relocations, upsizing, and format evolution
• Partner with real estate, finance, and brand teams to ensure ROI-driven investment decisions
• Champion fully integrated omni-channel retail strategy, bridging:
  • Physical stores
  • WeChat ecosystem & private traffic
• Ensure stores are embedded in China’s digitally connected consumer journey
• Partner with Tech, EC, and Brand teams to:
  • Pilot innovative retail experiencesElevate data utilization, CRM, and client-telling capabilities
• Drive localized execution of global initiatives within the China ecosystem
• Lead the development of store social commerce channels, driving new revenue generation and long-term growth over a five-year period

Operational Excellence at Scale:

• Build and evolve scalable operating models and SOPs to support rapid growth
• Ensure consistent, high-quality execution across all stores
• Lead continuous improvement initiatives across:
  • Labor productivity
  • Inventory and sell-through
  • Store processes and workflows
• Balance standardization vs localization across regions

Guest Experience, Brand & Community Leadership:

• Ensure delivery of a globally consistent, locally relevant premium guest experience
• Drive brand heat and community engagement in key cities
• Partner with Brand/Community teams to:
  • Build strong local ecosystems and partnerships
  • Enhance guest acquisition and retention
• Elevate visual merchandising and storytelling execution across the fleet

Area Leadership Team (ALT) & Integrated Leadership:

• Lead the Area Leadership Team (ALT) to drive integrated business performance across retail and cross-functional partners
• Translate national strategy into locally relevant execution, ensuring alignment across functions (e.g., P&C, Product, Community, RBE, Operations)
• Operate as the single point of accountability for area performance, balancing priorities across people, product, operations, and brand
• Build and lead a high-performing, scalable leadership pipeline
• Directly lead and develop Regional Managers
• Drive:
  • Succession planning for rapid expansion
  • Leadership capability building at all levels
• Foster an inclusive, high-performance culture aligned with lululemon values

Qualifications

• 15+ years’ retail experience with significant multi-unit / market leadership experience
• Passionate about the lululemon athletica retail floor, guest experience and product placement and sell through;
• Proven success in high-growth, complex retail environments (China strongly preferred)
• Demonstrated ability to:
  • Lead large-scale expansion and transformation
• Operate in omni-channel and digitally advanced ecosystems
• Drive strategic planning and execution simultaneously
• Strong financial acumen and P&L leadership
• Exceptional stakeholder management and influencing skills
• Strong sense of personal style and athletically minded;
• Extraordinary and proven leadership capabilities;
• Entrepreneurship – an ability to make decisions and take calculated risks;
• Ability to inspire a team – Leaders create a future that wouldn’t have existed otherwise;
• Take full responsibility and accountability for their lives and results – Live a life they love;
• Integrity – Do what they say they will do, by when they say they will do it;
• Open to giving & receiving feedback – they feel there is always more to learn and have a willingness to admit failures;
• Excellent team player – always in the game right along with their people;
• Ability to manage projects and delegate by putting people on the right seat of the bus;
• Excellent decision making and problem resolution skills;
• Extraordinary guest experience, organizational and time management skills

Must haves

• Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
• Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
• Communicates with honesty and kindness, and creates the space for others to do the same.
• Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Fosters connection by putting people first and building trusting relationships.
• Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.

Additional notes

Authorization to work in Hong Kong SAR is required for this role.

Beyond the paycheck (benefits & perks)

At lululemon, we care for and invest in the whole person – body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top up program and personal and professional development programs.

Note: availability of these benefits and perks may be subject to your location & employment type and may have certain eligibility requirements. The Company reserves the right to alter these benefits and perks in whole or in part at any time without advance notice.

Work arrangement

In-person collaboration and/or office-based work is necessary or important for the role. Work is mainly performed onsite, 4-5 days per week depending on role requirements.

Learn more about what it's like working for lululemon in our Asia-Pacific markets:

Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest.

Lululemon is an Equal Employment Opportunity employer.

Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances.

Reasonable accommodation is available for qualified individuals with disabilities, upon request.

This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment.

While management is primarily responsible for seeing that Lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.

Lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us at [e-mail] . In your email, please include the position title, the location of the position and the nature of your request.

The use of AI tools, including but not limited to ChatGPT, Microsoft Copilot, Gemini, DeepSeek, or any other AI-assisted software, is strictly prohibited during the interview process. This includes AI-generated responses, content creation, or any form of automated assistance in live interviews, case studies, technical assessments, or written submissions.

At lululemon, we are committed to privacy, integrity, transparency, and ethical hiring practices. Our commitment to responsible AI ensures that proprietary information is protected and that all hiring decisions are based on an individual’s own skills, judgment, and expertise without AI assistance. Any use of AI during the interview process will result in immediate disqualification. lululemon reserves the right to use AI detection tools to verify the authenticity of candidate responses.