Senior Product Marketing Lead - Launch & Growth

Sun Life of Canada (Philippines), Inc. Josephine Collado; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Benefits offered by this job

MPF

Group life insurance

Group medical insurance

Career development opportunities

Job summary

Sun Life of Canada Philippines, Inc. seeks an experienced Product Marketing lead to drive growth by translating product propositions into compelling sales stories and marketing materials.

You will collaborate with Product, Distribution, Marketing, Actuarial and Training to ensure successful launches and sustained momentum across all channels. The role emphasizes leadership of a Product Marketing team, development of launch packages, and ongoing optimization of customer-focused messaging and

Qualifications

• University degree in Business, Marketing, Finance or related disciplines.
• 6+ years of experience in product marketing, product proposition, insurance marketing or distribution support.
• Proven experience leading product launches and commercialization initiatives.
• Demonstrated people leadership experience.

Responsibilities

• Lead end-to-end marketing support for new product launches and refreshes across distribution channels.
• Develop launch plans, communication strategies and go-to-market materials.
• Translate complex product features into customer benefits and sales stories.
• Ensure consistent product messaging across all materials and channels.
• Lead and develop Product Marketing team and coordinate cross-functional stakeholders.

Skills

Product marketing

Leadership

Sales enablement

Education

University degree in Business, Marketing, Finance or related disciplines

Job description

Sun Life of Canada Philippines, Inc. seeks an experienced Product Marketing lead to drive growth by translating product propositions into compelling sales stories and marketing materials.

You will collaborate with Product, Distribution, Marketing, Actuarial and Training to ensure successful launches and sustained momentum across all channels. The role emphasizes leadership of a Product Marketing team, development of launch packages, and ongoing optimization of customer-focused messaging and