Senior Marketing & Capability Development Lead

Sun Life Financial; Hong Kong; On-site; HKD 350,000 - 520,000; Full time

Job summary

Sun Life Financial in Hong Kong seeks a seasoned Channel Management professional to develop sales and training materials, coordinate product launches and events, and manage channel communications with internal teams and external partners.

You will create event collateral, support UAT for sales tools, and publish updates through internal and digital channels while collaborating with Marketing, Product, Operations and Legal to ensure timely, compliant execution.

Qualifications

• University degree in Marketing, Communications, Business Administration, Event Management, Multimedia Design, or a related discipline.
• Minimum 5 years of experience in marketing, product marketing, communications, training support, event management, or sales support.
• Proven experience in developing promotional materials, presentations, digital content, and communication campaigns.
• Strong project coordination and stakeholder management skills.
• Excellent written and spoken English and Chinese (Cantonese required; Putonghua is an advantage).
• Proficient in Microsoft PowerPoint, Word, and Excel.
• Experience with design, video editing, or digital content creation tools is an advantage.
• Organized, detail-oriented, proactive, and able to manage multiple projects in a fast-paced environment.

Responsibilities

• Develop sales and training materials, including flyers, presentation decks, videos, promotional messages, and other communication content.
• Coordinate product launches, client seminars, roadshows, workshops, and channel engagement events.
• Create event collaterals such as invitations, banners, posters, and digital communications.
• Manage event logistics, participant registration, attendance tracking, and post-event follow-up.
• Publish approved product updates and promotional content through internal and digital communication channels.
• Participate in user acceptance testing (UAT) for sales tools and digital platforms, providing channel-focused feedback and improvement recommendations.
• Support launch planning, communication timelines, stakeholder coordination, and feedback collection.
• Liaise with Product, Marketing, Operations, Training, Legal, Compliance, and external vendors to ensure timely and compliant execution of activities.

Skills

English

Cantonese

Project coordination

Stakeholder mgmt

Event management

Education

Bachelor's degree in Marketing/Communications/Business or related

Tools

PowerPoint

Word

Excel

Job description

Sun Life Financial in Hong Kong seeks a seasoned Channel Management professional to develop sales and training materials, coordinate product launches and events, and manage channel communications with internal teams and external partners.

You will create event collateral, support UAT for sales tools, and publish updates through internal and digital channels while collaborating with Marketing, Product, Operations and Legal to ensure timely, compliant execution.