Senior Principal, International HNW Strategy & Transformation

AIA Digital+; Hong Kong; On-site; HKD 900,000 - 1,200,000; Full time

Job summary

AIA Digital+ in Hong Kong seeks a senior strategy and enablement leader to drive International HNW programs, partnership ecosystems, and market education across markets. You will establish scalable operating models, govern cross-border referrals, and deliver differentiated experiences for customers and intermediaries.

This role requires deep knowledge of HNW wealth solutions, strong PMO governance, and ability to coordinate with private banks, family offices and professional advisers.

Qualifications

• University degree in Business, Finance, Economics, Marketing, Actuarial Science or related discipline.
• 10-15 years of relevant insurance or financial services experience in strategy execution, proposition development, market enablement or transformation, with HNW and Asian or international market exposure.
• Strong knowledge of HNW insurance and wealth solutions, distribution and cross-border referrals, including local/offshore integration and operational, legal, compliance and risk considerations.
• Proven cross-market programme delivery and PMO governance experience, managing milestones, risks and dependencies and facilitating senior stakeholder decisions in a matrix environment.
• Strong commercial and analytical skills, with experience developing ecosystem partnerships, value-added propositions, scalable operating models, customer journeys, fulfilment frameworks and service standards.
• Excellent communication, influencing and stakeholder management skills, with experience in brand and marketing communications, launches, partner engagement, training and thought leadership.

Responsibilities

• Lead the development and execution of International HNW enablement strategies, partnership ecosystems, target operating models, and market education initiatives across markets.
• Drive cross-functional governance and proposition delivery to create differentiated customer and intermediary experiences.
• Establish scalable operating models, strategic partnerships, and proposition adoption through brand building, marketing communications, thought leadership, and change management.
• Embed a customer-first mindset by understanding customer needs, taking end-to-end ownership to resolve issues, and coordinating across teams to enhance the customer journey.

Skills

Strategic thinking

PMO governance

Stakeholder management

Cross-border referrals

Partnership development

Market enablement

Brand & marketing

Change management

Customer focus

Education

Bachelor’s degree in Business/Finance/Economics/Marketing

Postgraduate qualification (advantage)

Job description

AIA Digital+ in Hong Kong seeks a senior strategy and enablement leader to drive International HNW programs, partnership ecosystems, and market education across markets. You will establish scalable operating models, govern cross-border referrals, and deliver differentiated experiences for customers and intermediaries.

This role requires deep knowledge of HNW wealth solutions, strong PMO governance, and ability to coordinate with private banks, family offices and professional advisers.